MARKETINGBLATT

Choosing the right CRM system is crucial to the success of any company. An efficient software optimises sales, marketing and customer service processes, promotes customer loyalty and increases sales. But with so many options available, the decision can be difficult, especially if you are unsure...

Nurturing existing customers is critical to sustainable business success and far outweighs the efforts required to acquire new customers. While lead generation strategies play a role in acquiring new customers, retaining existing customers is critical to long-term profitability. Losing customers...

Feeling overwhelmed by fragmented business processes? Odoo Apps offer a powerful solution to centralize and modernize your operations. As a leading Enterprise Resource Planning (ERP) system, Odoo empowers businesses with a comprehensive suite of built-in applications and the flexibility to create...

What is the difference between an ERP and a CRM? If you are a business owner, or if you are looking to digitalize your business, you have probably asked yourself this question.

In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...

A CRM integration is the process of linking customer relationship management (CRM) systems with other business applications to enable seamless interaction and data exchange across platforms.By ensuring that information flows freely between different systems and can be accessed from various...

Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.

Data is the essential basis for targeted marketing and efficient sales - software integration is often indispensable if you want to create a complete, consistent and central data basis. In a successful company, different departments work closely and efficiently together to provide (potential)...

Sales is the engine of every company – and yet, unfortunately, sales optimisation is all too often neglected. But like a regular oil change in a car, a regular review of sales measures is enormously important to ensure the success of a company. In our digital and particularly fast-moving times,...

In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...