W4 Marketingblatt

MARKETINGBLATT

Changed buying behavior–e-commerce platforms are the answer


The users buying behavior and the way to purchase have significantly changed in the past years. The need to obtain detailed information about a product or service before making a purchase has grown enormously – especially with high-priced products. Users read reviews, search for a suitable blog, data sheets or a success story. Some may even want to talk directly to service staff about the product. There are more and more sources of information that can make a decisive contribution to the purchase decision. A simple online shop can often not meet this need for different sources and information due to limited functionality. An e-commerce platform, on the other hand, does! You can be particularly agile and flexible with a Headless commerce platform.

What is a Headless commerce platform?

Times ago users nearly exclusively used the desktop PC for online shopping. Back then the classic back-end-/front-end-principle was absolutely sufficient and practicable. Nowadays there are more and more devices, each with different requirements. A commerce platform can not look exactly the same on both smartphones and desktops. It has to be responsive and user-friendly for every device and also offer an uniform customer experience. Headless commerce makes this possible and, contrary to the name, is anything but headless!

«Headless» describes the front-end being decoupled from the back-end. This approach is known as «composable commerce». Interfaces between the two parties are programmed to ensure a smooth exchange of data. This provides an infinite number of design options for the various end devices at the front-end. You can make changes in the front-end quickly and flexibly without touching the back-end. Of course, all peripheral systems such as ERP, CRM, CMS or the product catalog can be connected.

You want to know more about the topic?

Download our flyer on «COMPOSABLE COMMERCE VS. MONOLITH». 

Download Now 


Classic online-shop vs. commerce-platform

Classic online shops like Shopify or Magento are about briefly introducing a product, possibly showing customer ratings for the product, offering the option to purchase, providing a shopping cart, maybe also offering a newsletter registration and a few more small features – just the classic online shop functions we all know.

A commerce-platform offers more than these standard functions. You can consider it as an all-in-one-solution for a comprehensive shopping experience. All channels that can be important for a purchase decision come together here. With just a few clicks, the user can find the information sources that he currently needs. For example, a blog, social media channels, a product configurator, the online community, a live chat or many other channels can be connected. This diversity on just one platform is a big advantage. Here the user gets all the information they need to make a purchase decision and does not have to use other channels or platforms where they could end up with the competition.

Tags: e-Commerce Marketing Technology Marketing Automation Software

0 Kommentare
Previous post How to reach the highest peak in your e-Commerce - The Discount Dates in China
Next post KOLs (Key Opinion Leader): leading figures of Chinese social media marketing