Product Information Management (PIM) systems play a crucial role in the optimization and centralization of product information and offer a comprehensive solution to the challenges of e-commerce platforms.
They act as central databases for all product-related information and enable the organized...
E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.
If your company has already switched to online trading or is...
Gamification, or gamification as it is also known, has proven to be an effective component in increasingcustomer loyalty and engagement in many industries. In this article, we have compiled a selection of gamification examples that show how leading companies are using this element in innovative...
PIM stands for Product Information Management and is an essential tool in today's digital business world. PIM systems are designed to help companies efficiently centralize product information, manage it in large volumes, and easily keep it up to date.
Data is the essential basis for targeted marketing and efficient sales - software integration is often indispensable if you want to create a complete, consistent and central data basis. In a successful company, different departments work closely and efficiently together to provide (potential)...
Sales is the engine of every company – and yet, unfortunately, sales optimisation is all too often neglected. But like a regular oil change in a car, a regular review of sales measures is enormously important to ensure the success of a company. In our digital and particularly fast-moving times,...
Magento (Adobe Commerce) is an e-commerce solution that allows businesses to create a highly scalable online shop. Amongst the many benefits of using Magento, merchants especially value the flexible product management, accompanied by built-in marketing tools. However, with the end of life (EOL) of...
When it comes to e-commerce solutions, it can be difficult to decide which one is the best fit for your business. Both Shopify and Magento (Adobe Commerce) offer powerful features, but they also have some differences in the areas of functionality and scalability. In this article, we'll take a look...
Whether you assemble your dream kitchen with Ikea or try on glasses on misterspex.de - 3D product configuration and augmented reality (AR) have already made their way into many online shops. Nevertheless, these additions are still a unique selling point that companies use to set their digital...
We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...
