MARKETINGBLATT

Most B2B companies now operate ten to thirty different software applications—CRM for sales, ERP for finance, marketing automation for campaigns, help desks for support—each holding critical business data in its own silo. Without integration, teams waste hours manually copying information between...

Having an online store is only the first step. For people to find products, search engines have to list those products in their results. This is why retailers and brands often talk about Search Engine Optimization for ecommerce.

SEO for ecommerce means making it easier for search engines to...

Product Information Management (PIM) is the central hub for organizing and distributing product data. By consolidating information in one system, businesses can deliver accurate and consistent product details across all channels. The result is smoother operations, stronger customer experiences, and...

E-commerce has developed rapidly in recent years—and with it, the requirements of companies. By 2025, 59% of all global e-commerce sales are expected to be processed via mobile devices, corresponding to a volume of around US$4 trillion. This clearly shows that flexibility, cross-channel control,...

The world of eCommerce in 2025 is anything but one-size-fits-all. Whether you're a solo founder spinning up your first online shop or a global brand managing dozens of storefronts, the platform you choose can make or break your momentum. With dozens of contenders on the market—some promising...

Product Information Management (PIM) systems play a crucial role in the optimization and centralization of product information and offer a comprehensive solution to the challenges of e-commerce platforms.

They act as central databases for all product-related information and enable the organized...

Customer reviews have established themselves as a crucial element in modern eCommerce business—but they are now more important than ever in the B2B sector.

While online stores rely heavily on reviews to build trust with customers and increase sales, reviews play an equally important role in the B2B...

E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.

If your company has already switched to online trading or is...

Gamification, or gamification as it is also known, has proven to be an effective component in increasingcustomer loyalty and engagement in many industries. In this article, we have compiled a selection of gamification examples that show how leading companies are using this element in innovative...

PIM stands for Product Information Management and is an essential tool in today's digital business world. PIM systems are designed to help companies efficiently centralize product information, manage it in large volumes, and easily keep it up to date.