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KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. We may hesitate to think that KOLs are synonymous with the influencers we Westerners are used to seeing on social media, but their influence is greater than we can imagine. Most are...

The users buying behavior and the way to purchase have significantly changed in the past years. The need to obtain detailed information about a product or service before making a purchase has grown enormously – especially with high-priced products. Users read reviews, search for a suitable blog,...

China is the fastest-growing country in the world in terms of e-commerce. In fact, China recorded a growth of 44% in 2020. China certainly occupies a large part of the world's e-commerce and is one of the most attractive destinations for large companies and entrepreneurs. The Chinese population is...

With a population passing 1.4 billion, China is one of the world’s largest consumer markets, meaning there is always room for exporters. In this part of the world, where the tech-savvy population expands rapidly, e-commerce has been growing significantly in the past decade. Online business is...

As the world becomes increasingly digital, e-commerce businesses are always looking for ways to enhance the shopping experience for their customers. One of the latest advancements in ecommerce technology is visual search. By allowing customers to search for products using images instead of text,...

Do you want to know where is the perfect place to raise your sales during these difficult times?

Do you know why you should choose a Chinese B2C platform?

Chinese people love to buy online much more than Westerners. You can buy anything you could want (clothes, food, computers, digital products,...

The last two years have brought tremendous technological progress in the area of e-commerce. A variety of technical developments are responsible for even more efficient online shops. Due to the constant increase in sales in the field of e-commerce, this tendency is not surprising.

Smartphones have long since become a crucial part of our every-day lives. The multitude of their functions is being used in many different ways: navigation, communication and of course: online shopping. Mobile devices continue their triumphant course regarding online browsing. However, the current...

Do you still drive to a local store or do you rather shop comfortably online? Many people prefer the tablet over their car keys when it comes down to going shopping. Nevertheless, as part of a multi-channel strategy, retail real estate is still important. - Even more so if we consider that a local...

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Sarah Wilhelm
Sarah Wilhelm
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