We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...
KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. They play a central role in marketing in China, particularly because of the unique consumer behaviors and platforms that define the local digital landscape. We may hesitate to think...
The users buying behavior and the way to purchase have significantly changed in the past years. The need to obtain detailed information about a product or service before making a purchase has grown enormously – especially with high-priced products. Users read reviews, search for a suitable blog,...
As the world becomes increasingly digital, e-commerce businesses are always looking for ways to enhance the shopping experience for their customers. One of the latest advancements in ecommerce technology is visual search. By allowing customers to search for products using images instead of text,...
Do you want to know where is the perfect place to raise your sales during these difficult times?
Do you know why you should choose a Chinese B2C platform?
Chinese people love to buy online much more than Westerners. You can buy anything you could want (clothes, food, computers, digital products,...
