Marketing Automation AI Lead Management HubSpot CRM
In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...
Marketing Automation AI Lead Management HubSpot CRM
Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.
As the world becomes increasingly digital, e-commerce businesses are always looking for ways to enhance the shopping experience for their customers. One of the latest advancements in ecommerce technology is visual search. By allowing customers to search for products using images instead of text,...
Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.
B2B Marketing Automation AI Lead Management
If a prospect is particularly engaged and for example visits your website multiple times or likes your social media posts on a regular basis, their chance of forming a buying decision is better than with a prospect who only visited your website once. It is obvious so far, but how to efficiently...
Artificial intelligence is omnipresent, and we encounter it almost on a daily basis, without us being aware of it. An increasing number of technological developments that we use in our everyday lives are based on AI, in order to effectively support us. Whether we make a chat request on a website or...
We live in a world of images and signs: marketing is not the only sector which is primarily focused on visual input. The screen is still the main medium as is the corresponding manual input method of the keyboard. However, voice input is no longer new either. Instead of typing long messages on...
The departments of production, sales and marketing are often working with different data silos. Varying or faulty entries are hardly a rarity. Due to the ongoing digitalization, ever more channels are being added, which need to be tended to: your own website, an external online shop, apps or social...
