MARKETINGBLATT

Artificial intelligence (AI) is no longer a futuristic concept—it's here, and it's transforming the way we work. However, while many employees are already harnessing the power of AI in their daily tasks, organisations as a whole are struggling to keep up. This disparity between individual adoption...

Typically, company departments such as marketing, sales, customer service or finance use their own specialized systems that do not communicate with each other. This can create data silos - when information is stored in isolation within a company without an efficient connection to other relevant...

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