The retail landscape is rapidly evolving every day, and businesses need to implement effective marketing strategies to make their business a success. Technology is playing a crucial role in reshaping consumer behaviour and consequently competition is also intensifying. In this scenario, retailers...
There are trends that stay – gamification is one of them! The term describes a strategy that uses game-like elements in an attempt to increase people's motivation, engagement, and interaction. This opens up an exciting opportunity for companies to offer both employees and customers an entertaining...
After Christmas, Easter is the prime season for emotional marketing campaigns. After all, spring fever is a real phenomenon! In fact, the mild weather and extended days boost our happy hormones. So while winter campaigns focus on peace and tranquillity, spring is the right time for cheerful...
Gamification describes the integration of game-like elements into seemingly game-unrelated contexts. Current trends show that companies are using gamification for the onboarding of new employees, for example. Here, riddles, quizzes and mini-games not only break up demanding content, but also...
People love to play and compete - it's firmly ingrained within their nature. Gamification in marketing takes advantage of these psychological characteristics. According to new studies, the gamification market is expected to grow by 30.1 per cent by 2024. This holds enormous potential for your...
The human psyche has always been designed to compete with other individuals. Therefore, it is not surprising that we like to carry out activities in which we can measure ourselves against others. This also includes games that are embedded in marketing campaigns to generate new leads and generate...
