Gamification describes the integration of game-like elements into seemingly game-unrelated contexts. Current trends show that companies are using gamification for the onboarding of new employees, for example. Here, riddles, quizzes and mini-games not only break up demanding content, but also increase the motivation and attention span of the players. But playful elements can also have a positive influence on customer relations in the B2C sector. Instead of passively conveying information, this creates an interactive exchange between the company and the customer. As a result, the feeling experienced while playing is transferred to the advertised product and strengthens the decision to purchase.
However, not every gamification approach is suitable for every company. What is important is that they support the branding - or the character of the company. Both the online advent calendar and the bet game for the 2022 World Cup can be adapted to the respective company - whether young and playful or traditional and serious. We have compared our most popular gamification solutions for you.
Community Building with the 2022 World Cup betting game
For many, the approaching World Cup is the highlight of the year. Here, emotions meet athletic enthusiasm, a sense of togetherness mingles with international audiences. Beyond the stadium, the bet game offers a platform for playful competition to win the title of "betting queen" or "betting king". Before all 64 matches, participants have the opportunity to bet on their team. Attractive prizes, for example from the company's own product range, may be awarded for the first three places.
The company's target group is an important factor when considering the betting game for the 2022 World Cup. After all, in 2022, around 60 per cent of German football fans are male and almost 20 per cent are between 50 and 59 years old. If there are potentially many football fans in your target group, the betting game is an effective way to strengthen your community. By identifying with a team and betting together, your customers form an online community, which also strengthens the bond with your company.
Furthermore, the betting game offers the chance to increase traffic on your website and social media channels. New customers will also remember your company through regular predictions. At the same time, your products are in the spotlight with static or changing advertising banners. Register here to test the betting game!
Highlight 24 facets with your online Advent calendar
3, 2, 1... Merry Christmas! Like those ten seconds before the launch of a moon rocket, the advent calendar is one of the most emotional countdowns. Not only children look forward to opening their little windows during the Christmas season. In the B2C environment, the daily surprise becomes a little highlight as well.
Above all, the advent calendar underlines the traditional character of a company, but can be loosened up by individual content. Especially since advent calendars are increasingly detaching themselves from their Christian origins, the Christmas countdown can be designed according to the company's own values.
In general, a professionally designed online advent calendar increases reach and boosts lead generation through newsletter sign-ups or participation in promotional contests. With 24 options for placing strategic content, the online advent calendar is particularly suitable for presenting the brand's diversity. Prizes, tips, recipes, competitions and product information can be hidden behind the doors. For example, if you want to offer your customers an insight into your company's wide range of products, the online advent calendar is the perfect gamification solution. Especially in larger companies, the advent calendar is also an effective measure when it comes to employer branding, in order to motivate their own employees and show appreciation.
Here, you can find more information about the advent calendar and register for the demo version!
World Cup betting game vs. online Advent calendar
Following this detailed comparison, you will find a brief overview of all the benefits offered by the gamification solutions.
Which gamification solution do you choose for your seasonal marketing campaign? If you have any questions or uncertainties, we would be happy to advise you!