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Hubspot vs Salesforce – a duel of equals?

W4 | W4 / May 5, 2021

Salesforce is currently the leading CRM vendor with 19.5% of the CRM market share. But the competition is hot on their heels! More and more CRM vendors are catching up and offering solutions that focus on certain functions and perfect them. Therefore, it is not easy to find the proper Customer Relationship Management for the company's needs that can also adapt to the business's development. HubSpot CRM is unsurprisingly becoming more and more popular because of this adaptability. W4 presents the two popular CRM systems in more detail to help you decide.

What does the Salesforce CRM offer?

Salesforce's CRM is cloud-based and offers applications for sales, customer service and marketing. It offers many customization options in terms of functionalities, but these often need to be ensured by specialized staff. Various acquisitions in recent years have led to the current extensive Salesforce CRM offering. The user experience and system connections can therefore differ significantly depending on the products used. For this reason, getting started with this complex CRM is not easy. You may need extensive admin resources here or a higher budget for integrating the systems.

What does the HubSpot CRM offer?

The HubSpot CRM is also cloud-based and provides customer relationship management applications; integrated software for sales, marketing, customer service and content management. Hubspot prioritizes the systematic growth of the business with these applications.

The platform enables front-office teams to build and maintain relationships with customers and deliver superior experiences. It is built on one code base, which ensures a consistent user experience. The HubSpot CRM thus comes with a uniform design, an outstanding user experience, and optimal user-friendliness in addition to its comprehensive functions. The account-based marketing tools included in Sales Hub Professional, which provide users with a smooth shopping experience and allow your teams to collaborate even more effectively, are particularly attractive. Although it is considered a very young CRM (released in 2014), it counts as a "Leader", according to renowned market research firm Gartner.

 CRMs comparison In Value and capability score


Salesforce CRM: Sales Cloud Enterprise

  • Lead management
  • Reports and dashboards
  • Sales forecasting
  • Analytics
  • Pipeline Management
  • Sales Automation
  • Forecasting
  • Salesforce Quote-to-Cash
  • and much more

HubSpot CRM: Sales Hub Enterprise

  • Contact management
  • Opportunity management
  • Contact data management
  • Sales analytics and automation
  • Pipeline Management
  • Advanced CRM
  • Sales Automation
  • eSignatures
  • Automatic lead scoring
  • Recommended email send times
  • Custom reports
  • Team emails
  • Conversations mailbox
  • HubSpot Video
  • Email sequences
  • Tasks and call queues
  • Guides
  • Documents and templates
  • Mobile app
  • Premium versions of all free tools
  • and much more

Read a summary of the advantages and disadvantages and the price comparison of both providers as well as our conclusion with a recommendation in our flyer:


Advantages and disadvantages: Hubspot vs. Salesforce

Salesforce: With its extensive personalization options, Salesforce is particularly well-suited for companies that can rely on professional development, management, and consulting services to set up complex processes. Its contact data management, dashboards, analytics, sales automation, forecasting, and pipeline management have everything a good CRM needs.

HubSpot: HubSpot's CRM offers the key fundamentals as well with its contact data management, sales analytics and automation, pipeline management and much more. The powerful applications are attractive to companies of all sizes. Add to that the excellent user experience and outstanding usability.

Salesforce: Here, Salesforce CRM takes a back seat due to its complexity. Trained administrators usually carry out implementation and administration. Most Salesforce customers must rely on consulting firm support or train employees as administrators for the CRM.

HubSpot: This is where this CRM scores significantly. The platform is a user-friendly and simple solution that allows administrators and sales employees to set up their sales systems entirely on their own. Of course, support is still available. You can personalize the platform according to your needs. The range of functions can be scaled quite easily and flexibly without significant development effort.

Salesforce: You can expect excellent support here. However, you should take a closer look at the price. 20% of the net contract price is due for Premier Support (around the clock). Additional functions are charged at 30%. So it's essential to think carefully in advance about exactly what your team needs.

HubSpot: Hubspot also offers excellent customer service. With the Sales Hub Professional and Enterprise versions, you get phone and email support at no additional cost. Your business can grow and rely on support at no extra cost. Plus, HubSpot offers excellent free training programs.

Need more help evaluating the right CRM for your business needs? W4 would be happy to assist you personally as an experienced marketing & sales partner. Get in touch with us!

Tags: HubSpot CRM

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Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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