Marketingblatt - Marketing Blog



W4 | W4 / September 14, 2022

Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. 

In the broad spectrum of CMS software, however, there are many differences in functionality and scope of the website that can be created. Therefore, choosing the right content management system is an important decision for your company. After all, a professional online presence is essential to realise your goals.


HubSpot, Typo3, Drupal and WordPress in comparison

We will introduce you to four established CMS so that you can make an informed decision. Our selection is about so-called open source CMS. This means that they are dynamic software products with modules that you can use to customise your website. These modules include themes (design patterns) and plug-ins (additional functions such as a contact form) that create a coherent touchpoint for your customers.


Inbound Marketing with HubSpot's CMS

With Hubspot's CMS, you can create websites, landing pages and blogs for your company. It is handled via a drag-and-drop editor, with which the required modules can simply be 'dragged' to the desired location. A practical feature is the on-page SEO. This function checks whether your website can be found by search engines. This CMS is especially suitable for companies that focus on inbound marketing and want to inspire customers with relevant content.

The software also offers detailed analyses and a comprehensive customer relationship management system (CRM). Ultimately, the fact that W4 uses Hubspot's CMS for its own website is evidence that Hubspot's CMS has won us over! Casio and Suzuki's websites are also based on the HubSpot CMS. 

Discover HubSpot through a personalized demonstration.

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Quick and Compact with Typo3

Typo3 is particularly suitable for the creation of extensive websites with complex content. As such, implementing a large product database is no problem with this CMS! The system also supports an enormously high number of visitors. Furthermore, the loading time is excellent. In fact, Typo3 is the market leader in this category by far.

 However, this CMS requires a little more technical expertise and is not suitable for website beginners. Typo3 is particularly widespread in the DACH region and is a rare target of cyber attacks due to its manageable reach. Lufthansa andTUI create their websites with Typo3. 

More about Typo3


Community Management with Drupal

Drupal is equally suitable for a high-profile web presence. With many expandable functions, this CMS can also meet specific requirements. Only the selection of design layouts - or themes - is limited. Previous knowledge is definitely a prerequisite for using Drupal, as system extensions are time-consuming for this CMS.

On the other hand, Drupal has unique community functions, such as blogs and forums. Companies that want to offer their customers a platform for mutual exchange and direct contact will find a suitable solution in Drupal. For example, the websites of Tesla and NASA run with Drupal. 

Explore Drupal


Stay flexible with WordPress

Over 40% of all websites on the web run with the WordPress content management system. Its simple handling enables you to quickly adapt the content, both in the back- and in the frontend. The design of your website can also be easily edited with a large selection of themes. 

WordPress is extendable through many plugins. For example, the WooCommerce plugin allows you to create an online shop. But images, videos and slideshows can also be embedded effortlessly. Wordpress is therefore perfect for companies that have no programming knowledge and want a particularly easy way to use the system. 

Due to its international popularity, WordPress is more frequently exposed to hacker attacks than, for example, Typo3 CMS. Therefore, you should protect yourself and install all security updates immediately! The New York Times and VOGUE magazine rely on WordPress for their websites. 

More about WordPress


So, which CMS has caught your eye? As an expert for marketing and IT solutions, W4 is happy to support you with your online appearance. Together we will find the right content management system for your company.


Book an appointment now!


Tags: Website HubSpot

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Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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