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JiMuYu: Empowering Your Chinese Landing Page Strategy

W4 | W4 / August 16, 2023

As you may know, Baidu is the largest search engine in China, and its advertising platform offers businesses the opportunity to reach their audience through targeted advertising campaigns. One of the key elements of a successful Baidu advertising campaign is the landing page, i.e. the page to which users are redirected after clicking on an ad. There are restrictions for some companies to use Baidu Paid Ads and they cannot use their official website or their landing page is not optimised according to Baidu regulations and best practices. To help them overcome these difficulties, the company has introduced the JiMuYu solution.

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Table of Content
  1. What is JiMuYu? 
  2. JiMuYu: Your Chinese Landing Page Solution
    2.1 W4 Service: Set up JiMuYu Landing Page
  3. YingXiaoTong: Behind the scenes of JiMuYu
  4. JiMuYu for your E-commerce Management
  5. Monitoring and Analyse your Data
  6. JiMuYu Asset Management Capabilities
  7. Take Advantage of JiMuYu to Generate more Leads

What is JiMuYu? 

Jimuyu (基木鱼), developed by Baidu, is a versatile page builder that serves as a comprehensive business operation platform. While its primary function is to create professional landing pages effortlessly, Jimuyu offers a wide range of additional features and functionalities to enhance your business operations. With Jimuyu, advertisers gain access to a one-stop solution for marketing, lead tracking, and user operations. Here are some key highlights of Jimuyu:

  • Landing page building: Build your landing page with easy-to-use modules
  • Lead management: choose from various modules for lead conversion
  • E-commerce management: for closed-loop business management
  • Data monitoring: clear data for easy analysis
  • Self-Hosted: for those who don't have a ICP licence or a Chinese website they can easily set up a JiMuYu landing page without a complicated process. 
  • Localised store operation: asset e-commerce management to target potential customers

JiMuYu: your Chinese Landing page solution 

Among all of its features, JiMuYu is known for being Baidu's advertising landing page solution that is designed to help businesses create high-quality, optimised landing pages for their Baidu advertising campaigns. Like any other landing page with another platform, also on JiMuYu the landing page needs its essential elements like clear content, CTAs, user-friendliness among others. But do you know what makes JiMuYu so unique?  

The solution provides a range of features and tools that businesses can use to create landing pages that are tailored to the needs of their target audience. The landing pages created are hosted by Baidu on their own servers. This means better loading speed compared to most foreign-hosted websites. Plus, if businesses don't have a Chinese website they can easily create a tailored landing page or more for their Chinese audience directly on JiMuYu, without having problems with access or loading speed.  Now, let’s dive into some of the key features

  1. A plethora of templates: JiMuYu provides a range of pre-designed (also industry-specific) landing page templates that businesses can use as a starting point for their own landing pages. Businesses can have them for free or pay a really low price. These templates are designed to be visually appealing and optimised for conversion, so businesses can quickly create high-quality landing pages without the need for more design or development skills.
  2. Drag-and-drop editor: The JiMuYu editor allows businesses to customise their landing pages using a simple drag-and-drop interface. This means that businesses can easily add and remove elements from their landing pages, such as images, text, and buttons, again, without the need for development skills.
  3. Mobile optimization: With the majority of Baidu users accessing the platform on mobile devices, it's essential that landing pages are optimised for mobile. JiMuYu ensures that all landing pages created using the platform are mobile-optimised, so businesses can be sure that their landing pages will look great and perform well on all devices.
  4. A/B testing: To help businesses optimise their landing pages for conversion, JiMuYu includes A/B testing functionality. This allows businesses to test different versions of their landing pages to see which one performs best, based on metrics such as click-through rate, bounce rate, and conversion rate.
  5. Analytics: JiMuYu provides detailed analytics on landing page performance, including metrics such as click-through rate, bounce rate, and conversion rate. This allows businesses to track the performance of their landing pages over time and make data-driven decisions about how to optimise them for better results.

Screenshot of Baidu JiMuYu’s templates page

Screenshot on the editing page of a landing page


At W4, we are your ultimate partner in unlocking the full potential of your business with Baidu and Jimuyu. Our dedicated team of experts is ready to take your online presence to new heights by creating a customised Baidu account that resonates with your target audience and enables unparalleled growth.

Experience the power of a captivating Jimuyu landing page, carefully designed to engage your visitors and convert them into loyal customers. With our keen eye for creativity and effectiveness, we ensure that your brand message shines through and leaves a lasting impression on every visitor. We will integrate all elements to encourage the users to get in touch with you. Capture leads like never before! 

Check out our latest client that relied on our team for their JiMuYu Landing page. 

JiMuYu Landing Page for our client NanoWorld

Don't miss this opportunity to put your business ahead of the competition. Contact us today and let our team of experts create a strategy tailored to your business. Together we will strengthen your online presence, engage your target audience and achieve unprecedented success.

 Book a meeting with us!


JiMuYu by Baidu is an innovative platform that provides businesses with a comprehensive customer relationship management (CRM) system called Baidu YingXiaoTong (营销通). YingXiaoTong is the backbone of JiMuYu and is specifically designed to streamline and optimise sales and marketing processes while effectively managing customer interactions.

At its core, YingXiaoTong serves as a versatile platform that provides businesses with a wide range of integrations to manage customer interactions across multiple channels. These channels include online chat tools, forms, phone calls, and even WeChat accounts. By centralising these communication channels, businesses can efficiently track and manage all customer interactions.

One of the key benefits of YingXiaoTong is the ability to gain valuable insights into customer behaviour, preferences and needs. This valuable data enables companies to better understand their target audience, make data-driven decisions and adapt their marketing strategies for maximum impact.

To use YingXiaoTong effectively, businesses need to set up their chat tools, create forms and configure contact information for speed dial numbers. Once these essential components are set up, they integrate seamlessly with the JiMuYu editor, allowing call-to-action buttons (CTAs) and lead capture forms to be inserted with a simple dropdown selection. This streamlined process saves businesses time and effort, allowing them to focus on designing engaging and effective landing pages.

Furthermore, the convenience of the platform goes beyond desktop use, as all leads captured are stored in "detailed lists" that can be easily accessed on mobile devices. This mobile accessibility allows businesses to stay connected and responsive to customer enquiries on the go.

Screenshot of a JiMuYu’s form Data


JiMuYu is a versatile and powerful e-commerce management tool that goes beyond Customer Relationship Management (CRM) functions. It is designed as an all-in-one solution for businesses looking to build and operate a successful online shop. With a range of key features, Jimuyu enables businesses to efficiently manage every aspect of their e-commerce operations and ensure a seamless and satisfying shopping experience for customers.

One of the most important features of JiMuYu is the shop setup. The platform offers intuitive and customisable templates that allow businesses to create visually appealing and user-friendly online shops in minutes. Whether it is a small boutique or a large e-commerce company, JiMuYu is suitable for businesses of all sizes and allows them to present their products or services in an attractive and professional way.

JiMuYu also stands out for its efficient order and inventory management. It equips businesses with tools to effortlessly process orders, track shipments and manage inventory in real-time. This not only increases the efficiency of the company's supply chain, but also ensures that customers receive accurate and timely information about their purchases, leading to higher customer satisfaction and loyalty.

In addition, JiMuYu offers seamless payment integration, making it easy for businesses to accept a variety of payment methods, including credit cards, digital wallets, and others. By providing a secure and hassle-free payment process, JiMuYu helps to reduce shopping cart abandonment rates and increase the likelihood of successful transactions, ultimately boosting the online shop's revenue potential.

The platform also provides businesses with detailed insights and performance metrics. Using comprehensive analytics tools, businesses can monitor their e-commerce metrics, including website traffic, conversion rates and customer behaviour. 

In summary, JiMuYu is a robust e-commerce management tool that offers a comprehensive set of features, including shop setup, order and inventory management, payment integration, CRM capabilities, analytics, and marketing support. With this complete solution, businesses can optimise their e-commerce activities, improve the customer experience and become more successful in the competitive online market.


Jimuyu offers robust data monitoring capabilities to provide businesses with clear and comprehensive data for easy analysis. Here's how Jimuyu can be used for data monitoring:

  • Data Collection: JiMuYu allows you to collect data from various sources, including your landing pages, online stores, and marketing campaigns. It captures relevant data points such as website visits, click-through rates, conversion rates, customer behaviour, and more.
  • Real-time Data Tracking: The platform provides real-time data tracking, allowing you to monitor key metrics and performance indicators as they happen. You can view live data on user interactions, sales, revenue, and other important data points.
  • Data Visualization: Jimuyu offers data visualisation tools that transform raw data into meaningful charts, graphs, and reports. These visual representations make it easier to interpret and analyse data trends, patterns, and insights.
  • Customizable Dashboards: You can create personalised dashboards within JiMuYu to monitor specific metrics and KPIs that are relevant to your business. This allows you to focus on the data that matters most to you and have a clear overview of your performance.


Jimuyu's asset management capabilities are a key advantage for organisations looking to efficiently organise, track and optimise their digital assets. Whether images, videos, documents or other multimedia files, Jimuyu provides a comprehensive solution for managing assets throughout their lifecycle. 

  • Central Asset Repository: No more scattered files or unorganised folders. This centralised approach enables easy access, streamlined collaboration and efficient asset management.
  • Organised categorisation: Jimuyu lets you categorise assets with custom tags and metadata and keywords. So you can easily find and use them in different campaigns and projects.
  • Version Control: Say goodbye to confusion over multiple versions of the same asset. JiMuYu's version control ensures that you always have access to the most up-to-date version to avoid inconsistencies or contradictions in your marketing materials.
  • Asset permissions and access control: Stay in control of your assets with granular permissions and access controls. Assign different levels of access to team members, clients or external partners to ensure that only authorised people can make changes or access sensitive assets.
  • Asset analytics: Track asset usage, popularity and effectiveness and make data-driven decisions to optimise your content strategy and marketing campaigns.
  • Seamless integration: Jimuyu integrates seamlessly with other key tools and platforms, such as content management systems (CMS), marketing automation systems and design software. This integration ensures smooth workflows and maximises the value of your assets across multiple channels.
  • Security and backups: Jimuyu places the utmost importance on the security of your assets. It offers robust data encryption, regular backups and data loss protections to give you peace of mind with valuable digital content.

Jimuyu's asset management capabilities provide a powerful and comprehensive solution to streamline your digital assets. It enables organisations to unlock the true potential of their creative content and increase overall asset management efficiency.

Take Advantage of JiMuYu to GENERATE more Leads

In our specialised team, we understand the intricacies and nuances of an optimized JiMuYu Landing Page like no other. With our in-depth knowledge and expertise, we are dedicated to supporting you every step of the way, from idea to creation, to ensure that your landing pages are unique. Our primary focus is to craft landing pages that not only captivate your audience but also drive tangible results for your business. Each page is meticulously tailored to reflect your unique brand identity, telling your story in a visually appealing and compelling manner.

Our mission is Lead Generation. Our JiMuYu Landing Pages are created to ensure that capturing new leads is not only efficient but also effortless. Whether it's a thought-provoking call-to-action or strategically placed lead capture forms, we make it easy for your prospects to take that crucial next step toward becoming valuable customers.

Don't miss out on the opportunity to unleash the full potential of JiMuYu and take your business to new heights. Experience the power of our specialised team, and witness how our tailored landing pages can revolutionise your online presence and drive unprecedented growth. Capturing new leads has never been easier, and we're here to make it happen for you! Contact us today!

Book a meeting with us!

Tags: China Marketing

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Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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