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PDFs serve as a secure and reliable format for sharing crucial information internally and with clients, making them a powerful tool for business. Since 2001, search engines like Google have included PDFs in their searchable content, making them valuable assets for information discovery. This widens...

Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.

Yes, you read it right: Local thinking and global acting may contradict the usual mantra of global players who believe passionately in thinking global and acting local. But when it comes to intercultural marketing, it is perfectly appropriate to engage with the cultures of the target markets. 

Samet is a seasoned digital marketer at W4, specializing in the German and Swiss markets. With a background shaped by years of business ownership, he brings a holistic perspective to digital strategy—combining performance-driven advertising with impactful content creation. His expertise spans the...