MARKETINGBLATT

People love to play and compete - it's firmly ingrained within their nature. Gamification in marketing takes advantage of these psychological characteristics. According to new studies, the gamification market is expected to grow by 30.1 per cent by 2024. This holds enormous potential for your...

Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. In the broad spectrum of CMS software, however, there are many differences in...

As a platform for digital data analysis, Google Analytics is essential for the online presence of many companies. In addition to website visits, the platform is primarily used to evaluate the success of online marketing and advertising campaigns. Back in 2020, the upgrade Google Analytics 4 (GA4)...

In the previous article, we talked about what Video Marketing is and why you should use it for your business.  And to make sure you miss nothing, we will list all kinds of marketing videos you can choose from. 

The rise of Video Marketing is inevitable. Since marketers use videos as a marketing tool, they have the chance to personalize and humanize their business. 

With over 1 billion netizens, the Chinese internet market is like the ocean for your business. You need to know how to navigate these waters. A successful start to marketing in China naturally begins with a good website setup.

In many specialist areas, the majority of patients come to the practice or clinic via referring doctors. That is why efficient doctor referral marketing is a central component of practice marketing. However, practices and clinics often lack the right strategy or the time to implement it.

Launched in 2011, Zhihu (In English: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...

In our increasingly interconnected world, businesses have the opportunity to reach a global audience. However, simply reaching an audience is no longer enough; relevance is the most important feature. This is where localized marketing comes in.

What sounds like a lung disease is actually shorthand for a top-class marketing software: the Customer Data Platform, or CDP for short, is a digital solution developed specifically for marketing. It does not replace an existing Customer Relationship Management system (CRM), but can very well...