MARKETINGBLATT

The Michelin Man from Michelin, Tony the Tiger from Kellogg's cereal, the Clown from McDonald's, and more recently the Panda from the 2022 Olympics are just a few of the recognizable mascots of famous brands. Also, how many times have you seen animations or unique characters on TV that you...

We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...

In today’s digital age, people trust other people more than traditional ads. This is where Key Opinion Leaders (KOLs) step in. They are influential voices on social media who can shape how consumers think, feel, and buy. In markets like China, KOLs are not just influencers — they are powerful...

Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...

Thanks to high mobile penetration, the Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as chinese e-commerce platforms Taobao (Alibaba) and...

Online advertising campaigns is a good way to increase your reach and bring yourself into the focus and minds of potential customers through engaging image ads. The first thing that comes to mind when planning a display advertising campaign is mostly the Google Display Network. In fact, many don't...

Finding the right marketing automation software for your business is not that easy. It is of course important to compare how different tools work, but there are many more factors to consider. You also have to think about the size of your company, the technical setup, the support of the provider, or...

A dedicated online community offers companies the opportunity to create a genuine ecosystem of loyal brand ambassadors, going beyond the fleeting contact found on social media. We highlight the crucial difference between the general public and committed professional groups, and demonstrate how...

Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them and...

As the world becomes increasingly digital, e-commerce businesses are always looking for ways to enhance the shopping experience for their customers. One of the latest advancements in ecommerce technology is visual search. By allowing customers to search for products using images instead of text,...