If you want your projects to develop quickly with the help of crowdfunding there is no getting around ICO (initial coin offering). Investors are guaranteed perfect transparency thanks to the blockchain principle with which the investors’ transactions are recorded as a data blockchain, as well as...
Although the Internet seems to have made the world a global village, there are still large local differences. Google is by no means the first address for search queries China. Facebook is blocked in the Middle Kingdom: WeChat dominates here. If you want to be successful in China, there is no way...
Have you heard of Graymail? If not, it is high time: Graymail is perhaps the reason why your newsletter suffers from low open rates. Graymail can even become a problem for the deliverability of your emails.
Data analyzes are the basis for planning targeted and successful marketing activities. Above all a good content marketing strategy is important if you want to generate leads and improve the visibility of the website on search engines. But even the best strategy does not do the trick if the quality...
You do not have to see a fortune teller to anticipate customers' desires and needs. Neither is a magic wand required to make customers' wishes come true. All you need to give your customers a rich, relevant and homogeneous customer journey is a suitable technological solution. But how to pick the...
A balanced, diverse and agile content strategy is essential for companies that rely on online marketing measures - and that are the most. But what exactly is content marketing and how do you develop a balanced content strategy?
If you want your content ranked at the top of search engines, you have to consider a lot. From the text structure and definition of keywords to the integration of media and links, certain features and factors must be taken into account. Effective content marketing requires a strategic approach that...
Persona Marketing has become commonplace in many companies: user models are created with which businesses can characterize certain target groups. Subsequently, marketing and advertising campaigns based on these models can be tailored to specific target groups. Creating a negative persona can also...
