Marketingblatt (19)

Optimized Landing Pages: The Ground for Inbound Marketing

SEO Inbound Marketing Website

Optimized Landing Pages: The Ground for Inbound Marketing

by W4 / 18. April 2018

Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.

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Think Local, Act Global - How Intercultural Marketing Works

Content Marketing

Think Local, Act Global - How Intercultural Marketing Works

by W4 / 18. April 2018

Yes, you read it right: Local thinking and global acting may contradict the usual mantra of global players who believe passionately in thinking global and acting local. But when it comes to intercultural marketing, it is perfectly appropriate to engage with the cultures of the target markets.

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