Marketing is strategy, marketing is psychology. Successful marketing campaigns tap into fundamental human behaviors, turning attention into action. By understanding how consumers think, feel, and decide, you can run advertising campaigns and create e-commerce solutions that not only attract clicks...
“How long should a social media post be?” – It’s a question that comes up all the time in everyday digital marketing. And the answer is more important than many realize. Some platforms favor short, snappy content, while others see better results with more in-depth posts. So, what’s the optimal...
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Track, analyze, optimize – marketers know this process by heart. There are many tools for analyzing user behavior online. Experience has shown that a combination of two systems has offered the best data base for online marketing campaigns: Google Analytics and marketing automation solutions like...
PDFs serve as a secure and reliable format for sharing crucial information internally and with clients, making them a powerful tool for business. Since 2001, search engines like Google have included PDFs in their searchable content, making them valuable assets for information discovery. This widens...
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Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.
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