“Print is dead!” – We’ve all heard it, yet print remains a powerful tool in content marketing. Customer magazines captivate audiences with their tangible appeal, cutting through the digital noise. When paired with advertising campaigns, they enhance brand recall and create lasting impressions.
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Services that are not directly connected to physical products can create an added value for clients and increase revenue with great profit margins. Many companies have already recognized this opportunity as a necessity, especially when the sale of products is stagnant. Has your industry caught up...
“How long should a social media post be?” – It’s a question that comes up all the time in everyday digital marketing. And the answer is more important than many realize. Some platforms favor short, snappy content, while others see better results with more in-depth posts. So, what’s the optimal...
Track, analyze, optimize – marketers know this process by heart. There are many tools for analyzing user behavior online. Experience has shown that a combination of two systems has offered the best data base for online marketing campaigns: Google Analytics and marketing automation solutions like...
PDFs serve as a secure and reliable format for sharing crucial information internally and with clients, making them a powerful tool for business. Since 2001, search engines like Google have included PDFs in their searchable content, making them valuable assets for information discovery. This widens...
Together with outbound, inbound marketing is one of the two general strategies businesses recur to nowadays to attract leads and generate more customers. This strategy is heavily based on the premise of attracting the customer to the business with internally generated resources.
