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What Is Ideal Length for Social Media Postings?


W4 | W4 / April 20, 2018

1) Facebook

  • Maximum post length: 63,206 characters
  • Ideal length of a status update: 40 characters
  • Ideal length of a video: 30-45 seconds

2) Twitter

  • Maximum length of a Tweet: 140 characters
  • Comment plus Retweet: 116 characters
  • Link in a Tweet: requires 24 characters (116 for own text)
  • Image/GIF/video in a Tweet: requires 25 characters (115 for own text)
  • Link + image/GIF/video in a Tweet: requires 47 characters (93 for own text)
  • Ideal length of a Tweet: 100 characters without link; 120 characters with link
  • Ideal length of a hashtag: not more than 11 characters (preferably shorter), only use 1-2 hashtags per Tweet
  • Length of video: 30 seconds

3) LinkedIn

  • Profile slogan: not more than 120 characters
  • Summary: not more than 2,000 characters
  • Job specification: not more than 100 characters
  • Status update: 600 characters

4) Instagram

  • Profile description: not more than 150 characters
  • Image description: not more than 2,200 characters, only the first three lines are visible in the feed
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