One often generalizes the term “online community”. You may say “the Facebook community is in a good mood” and thus include all Facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who communicate...
Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them and...
As the world becomes increasingly digital, e-commerce businesses are always looking for ways to enhance the shopping experience for their customers. One of the latest advancements in ecommerce technology is visual search. By allowing customers to search for products using images instead of text,...
Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...
Do you want to know where is the perfect place to raise your sales during these difficult times?
Do you know why you should choose a Chinese B2C platform?
Chinese people love to buy online much more than Westerners. You can buy anything you could want (clothes, food, computers, digital products,...
Where do companies in sensor and measurement technology stand in 2020? According to the AMA Association for Sensor and Measuring Technology, the industry is expecting a decline in turnover of four percent for the second quarter. "Since the national and international sales markets have collapsed...
Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...
People's purchasing decisions are more influenced by emotions than by rational arguments. That is why marketing always looks for new ways to appeal to buyers' limbic system. The best way to do this is through experiences. Immersive marketing makes engaging brand experiences possible through new...
