Marketingblatt - Marketing Blog

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Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...

Do you want to know where is the perfect place to raise your sales during these difficult times?

Do you know why you should choose a Chinese B2C platform?

Chinese people love to buy online much more than Westerners. You can buy anything you could want (clothes, food, computers, digital products,...

About The Author: Angelika Gmeiner

by W4 / 17. October 2020

Angelika ist eine Expertin in der Erstellung von Inhalten mit einer einzigartigen Fähigkeit, Materialien zu gestalten, die nicht nur fesseln, sondern auch unser Publikum aufklären und ihm erheblichen Mehrwert bieten. Mit einem tiefen Verständnis für moderne Marketingstrategien spielt sie eine...

About the Author: David Koehler

by W4 / 1. October 2020

With his extensive experience as a Data Protection Officer and in-depth knowledge of European GDPR and Swiss revDSG, David Köhler is an indispensable pillar for the W4 team. He combines profound knowledge with practical experience to help our clients effectively and legally manage their data...

Where do companies in sensor and measurement technology stand in 2020? According to the AMA Association for Sensor and Measuring Technology, the industry is expecting a decline in turnover of four percent for the second quarter. "Since the national and international sales markets have collapsed...

Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...

If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.

No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is only...

The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...

More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...