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Where do companies in sensor and measurement technology stand in 2020? According to the AMA Association for Sensor and Measuring Technology, the industry is expecting a decline in turnover of four percent for the second quarter. "Since the national and international sales markets have collapsed...
Non-profit organizations are dependent on their supporters: Whether in environmental protection or development aid, the charitable sector or health care. But how do you reach them in today's world? What can you do to get your message out into the world so that as many people as possible know about...
If we discuss Headless CMS, there is always a discussion about progressive Web Apps (PWA) nearby. So-called PWAs form the web interface for the content stored in Headless CMS.
No earlier than a few years ago, content management systems had the task of enabling copywriters to edit content via a backend and to store the content on a database. The stored data was displayed as a web page in the appropriate design via a created view in the frontend. Today, a website is only...
The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...
More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...
Instagram is booming: over a billion people worldwide are using the social network. There are over 15 million Instagram users in Germany alone, in Switzerland, it’s 2.5 million. By now, companies have discovered the social media platform to be a valuable channel for approaching potential customers....
By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads to...
It is quite obvious right at first glance – the word creation is a combination of the terms “blog” and “podcast”. Is this then nothing more than a merger of the two formats? What is special about a blogcast? To be sure: it is neither a podcast, nor a blog post. In the following, we will explain to...
