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Thanks to high mobile penetration, the Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...

Online advertising is a good way to increase your reach and bring yourself into the focus and minds of potential customers through engaging image ads. The first thing that comes to mind when planning a display advertising campaign is mostly the Google Display Network. In fact, many don't even know...

Finding the right marketing automation software for your business is not that easy. It is of course important to compare how different tools work, but there are many more factors to consider. You also have to think about the size of your company, the technical setup, the support of the provider, or...

One often generalizes the term “online community”. You may say “the Facebook community is in a good mood” and thus include all Facebook users as a community. With the term “online community” we refer to a narrower meaning: An online community is an organized group of internet users who communicate...

Our need for communication changed a lot in recent years. We want to choose where and on what platform we connect with which users. There is no need to exchange ideas with the whole world, just a certain community of interests that knows what we are talking about. We want to connect with them and...

As the world becomes increasingly digital, e-commerce businesses are always looking for ways to enhance the shopping experience for their customers. One of the latest advancements in ecommerce technology is visual search. By allowing customers to search for products using images instead of text,...

Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...

Do you want to know where is the perfect place to raise your sales during these difficult times?

Do you know why you should choose a Chinese B2C platform?

Chinese people love to buy online much more than Westerners. You can buy anything you could want (clothes, food, computers, digital products,...

About The Author: Angelika Gmeiner

by W4 / 17. October 2020

Angelika ist eine Expertin in der Erstellung von Inhalten mit einer einzigartigen Fähigkeit, Materialien zu gestalten, die nicht nur fesseln, sondern auch unser Publikum aufklären und ihm erheblichen Mehrwert bieten. Mit einem tiefen Verständnis für moderne Marketingstrategien spielt sie eine...

About the Author: David Koehler

by W4 / 1. October 2020

With his extensive experience as a Data Protection Officer and in-depth knowledge of European GDPR and Swiss revDSG, David Köhler is an indispensable pillar for the W4 team. He combines profound knowledge with practical experience to help our clients effectively and legally manage their data...

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Sarah Wilhelm
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