Leads are essential for every B2B company. But what happens when they don't come? Since many of our customers struggle with exactly this challenge, we know the problem all too well.
Choosing the right content management system (CMS) is more than a technical decision; it's a strategic choice that will shape the digital future of your business. An effective CMS not only streamlines digital content management, but also increases interaction with your audience and supports the...
Content Marketing Inbound Marketing Gamification
As the demand for innovative customer engagement strategies intensifies, gamification has emerged as a powerful tool for building customer loyalty. Gamification, the application of game design elements such as rewards, leaderboards, and challenges in non-game contexts, transforms ordinary...
Choosing the right CRM system is crucial to the success of any company. An efficient software optimises sales, marketing and customer service processes, promotes customer loyalty and increases sales. But with so many options available, the decision can be difficult, especially if you are unsure...
Germany is embracing the digital revolution! Starting January 2025, electronic invoicing (e-invoicing) will become mandatory for both B2B and B2G transactions as part of the Growth Opportunities Act. Similarly, Switzerland has also implemented specific regulations that mandate e-invoicing for...
Entering the Chinese market poses unique challenges for international companies, particularly because many Western platforms are banned in China. In this landscape, WeChat stands out as a powerful, multifaceted super app that combines the features of Facebook, WhatsApp, Twint, Uber, Tinder, Tutti,...
Typically, company departments such as marketing, sales, customer service or finance use their own specialized systems that do not communicate with each other. This can create data silos - when information is stored in isolation within a company without an efficient connection to other relevant...
Flexible work frameworks like flexitime and trust-based working time are an increasingly popular working time model in today’s modern work environment. It allows employees to organize their working hours independently acknowledging their work-live balance, but at the same time requires compliance...
Artificial intelligence (AI) is rapidly transforming industries, and sales is no exception. Beyond the realm of science fiction, AI is now enabling a complete redesign of traditional sales processes, from pinpointing high-value leads to closing deals. But AI isn't here to replace salespeople; it's...
Choosing the right Enterprise Resource Planning (ERP) system is a crucial decision for any small to medium-sized enterprise (SME). With a myriad of options available, each offering different features and benefits, the task can be daunting, especially for businesses with limited budgets. This...
