MARKETINGBLATT

As the demand for innovative customer engagement strategies intensifies, gamification has emerged as a powerful tool for building customer loyalty. Gamification, the application of game design elements such as rewards, leaderboards, and challenges in non-game contexts, transforms ordinary...

Entering the Chinese market poses unique challenges for international companies, particularly because many Western platforms are banned in China. In this landscape, WeChat stands out as a powerful, multifaceted super app that combines the features of Facebook, WhatsApp, Twint, Uber, Tinder, Tutti,...

Typically, company departments such as marketing, sales, customer service or finance use their own specialized systems that do not communicate with each other. This can create data silos - when information is stored in isolation within a company without an efficient connection to other relevant...

Artificial intelligence (AI) is rapidly transforming industries, and sales is no exception. Beyond the realm of science fiction, AI is now enabling a complete redesign of traditional sales processes, from pinpointing high-value leads to closing deals. But AI isn't here to replace salespeople; it's...

Is your WeChat official account not achieving the results you desire? Are you struggling to boost your brand's visibility or keep your audience engaged? If you answered yes to these questions, it's time to take a strategic pause and revamp your WeChat marketing through an SEO (search engine...

Marketing is inexorably becoming a battle dominated by data. Companies everywhere are collecting customer data. But the real skill lies in not only managing this flood of information, but also analyzing it precisely and turning it into effective campaigns. This is where artificial intelligence (AI)...

You might not hear about WeChat H5 pages very often, but they are a powerful marketing tool that has become essential for professional brands. These interactive brochures are a staple in modern campaign strategies, continuously evolving as companies, both big and small, compete to create the most...

WeChat QR codes have transcended their initial role as mere communication tools, becoming a cornerstone of customer interaction strategies for leading China marketing companies aiming to expand their market presence. In today's digital landscape, the reality is stark: without leveraging WeChat,...

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An Internet Content Provider (ICP) License is a mandatory regulatory permit issued by the Chinese government, essential for legally operating a website hosted in China. Without obtaining the appropriate ICP license or completing ICP registration, hosting a website within China's jurisdiction is...