The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...
Gamification describes the integration of game-like elements into seemingly game-unrelated contexts. Current trends show that companies are using gamification for the onboarding of new employees, for example. Here, riddles, quizzes and mini-games not only break up demanding content, but also...
Your company’s WeChat Official Account is not getting you the desired results?
Have no idea how to increase your brand's visibility?
Is your audience’s attention to your brand waning?
If you answered yes to the above questions, then you should pause and work on your WeChat SEO. In this article,...
People love to play and compete - it's firmly ingrained within their nature. Gamification in marketing takes advantage of these psychological characteristics. According to new studies, the gamification market is expected to grow by 30.1 per cent by 2024. This holds enormous potential for your...
Douyin, the biggest short video platform in China, being a goldmine for B2C marketing is almost common sense. But is it possible for B2B companies to leverage Douyin as an important marketing channel? We are positive about it.
Newsletters, social media and advertisements all link to the company website. For many businesses, this is the centre of their professional online presence. Here, customers search for specific information or are inspired by special offers. The corporate website also gives brands the chance to show...
The emerging platform Bilibili is a must for companies that want to be noticed in the Middle Kingdom. "A picture is worth a thousand words" - this saying is absolutely apt. Visual media have become enormously important in our digitalisation and social media-driven times, especially in recent years....
Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. In the broad spectrum of CMS software, however, there are many differences in...
What kind of car do you drive? Do you change to a new model immediately after a new one is out or do you drive your old junker for a few years and have it serviced regularly? Well, most people will probably choose the second option. You don't necessarily have to change to the latest model if you...
As a platform for digital data analysis, Google Analytics is essential for the online presence of many companies. In addition to website visits, the platform is primarily used to evaluate the success of online marketing campaigns. Back in 2020, the upgrade Google Analytics 4 (GA4) was launched,...
