MARKETINGBLATT

In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...

E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.

If your company has already switched to online trading or is...

A CRM integration is the process of linking customer relationship management (CRM) systems with other business applications to enable seamless interaction and data exchange across platforms.By ensuring that information flows freely between different systems and can be accessed from various...

Gamification, or gamification as it is also known, has proven to be an effective component in increasingcustomer loyalty and engagement in many industries. In this article, we have compiled a selection of gamification examples that show how leading companies are using this element in innovative...

Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.

Flywheel marketing is a concept based on the principle of a flywheel and represents a departure from the traditional marketing funnel. The traditional marketing funnel, also known as a sales funnel, describes the process of how potential customers are guided through various stages of the customer...

PIM system selection criteria: How to find the best product information management system. Once you've completed the necessary groundwork for setting up a product information management (PIM) system – getting everyone on board, cleaning up existing product data and getting your data management team...

China is the world's largest ecommerce market, with over 1.3 billion potential customers.

Due to factors such as its market size, buying power of its inhabitants and technological advancements, China is becoming increasingly appealing to international businesses. If the scene was until now dominated by large multinational corporations like KFC, Walmart, or Toyota, more and more DACH...

As the world's second largest economy, China's expansive consumer base and dynamic economic environment provide fertile ground for growth for business from Germany, Switzerland, Austria and other European countries. However, the road to success is full of challenges — from cultural differences,...