MARKETINGBLATT

Nurturing existing customers is critical to sustainable business success and far outweighs the efforts required to acquire new customers. While lead generation strategies play a role in acquiring new customers, retaining existing customers is critical to long-term profitability. Losing customers...

As a certified HubSpot partner, W4 Agency is your one-stop shop for maximizing the power of HubSpot for your business. We understand the ever-evolving marketing landscape, where AI is rapidly transforming how businesses operate. HubSpot,known for its commitment to innovation, has embraced this...

Are you having trouble choosing the right CRM for your company? You are not alone. In a time when successful customer relationships determine business success, every company faces the same question: Which CRM system is the best for us?

The pharmaceutical industry is a highly competitive market, with new drugs and treatments constantly being developed. In order to stand out and increase sales, pharmaceutical companies must have effective marketing strategies in place. In this article, we will explore some of the most effective...

With the revDSG , key changes in data protection law have come into force in Switzerland since September 2023 , which have significant consequences for digital marketing. In our article, you will learn which specific requirements have applied since the introduction of the revDSG and how you can...

Businesses rely heavily on websites and applications to connect with customers and deliver services. But what if there was a way to streamline operations, enhance security, and improve user experience all at once? A reverse proxy is a server that sits in front of a company's web servers and acts as...

The digital marketing landscape in China presents unique challenges for foreign companies, particularly regarding the stringent data protection laws the country has introduced in recent years. With the advent of the Cybersecurity Law in June 2017 and other key legislations such as the Personal...

B2B purchasing decisions are rarely easy. Companies face lengthy decision-making processes in which multiple stakeholders must coordinate, while the market offers an increasing number of digital channels that potential customers use independently. Traditional sales are increasingly losing...

Imagine a world where patients find your practice before they even decide to make an appointment. That's the power of content marketing for healthcare professionals. Today's patients are actively engaged online, researching conditions and seeking trusted healthcare providers. By creating...

What kind of car do you drive? Do you change to a new model immediately after a new one is out or do you drive your old junker for a few years and have it serviced regularly? Well, most people will probably choose the second option. You don't necessarily have to change to the latest model if you...