MARKETINGBLATT

Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.

PIM system selection criteria: How to find the best product information management system. Once you've completed the necessary groundwork for setting up a product information management (PIM) system – getting everyone on board, cleaning up existing product data and getting your data management team...

Flywheel marketing is a concept based on the principle of a flywheel and represents a departure from the traditional marketing funnel. The traditional marketing funnel, also known as a sales funnel, describes the process of how potential customers are guided through various stages of the customer...

China is the world's largest ecommerce market, with over 1.3 billion potential customers.

Due to factors such as its market size, buying power of its inhabitants and technological advancements, China is becoming increasingly appealing to international businesses. If the scene was until now dominated by large multinational corporations like KFC, Walmart, or Toyota, more and more DACH...

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

As the world's second largest economy, China's expansive consumer base and dynamic economic environment provide fertile ground for growth for business from Germany, Switzerland, Austria and other European countries. However, the road to success is full of challenges — from cultural differences,...

PIM stands for Product Information Management and is an essential tool in today's digital business world. PIM systems are designed to help companies efficiently centralize product information, manage it in large volumes, and easily keep it up to date.

Data is the essential basis for targeted marketing and efficient sales - software integration is often indispensable if you want to create a complete, consistent and central data basis. In a successful company, different departments work closely and efficiently together to provide (potential)...

Sales is the engine of every company – and yet, unfortunately, sales optimisation is all too often neglected. But like a regular oil change in a car, a regular review of sales measures is enormously important to ensure the success of a company. In our digital and particularly fast-moving times,...