B2B Marketing Automation Lead Management HubSpot
Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...
Online advertising is critical in the digital age, especially in China, where its importance has grown exponentially. Baidu, known as the "Google of China," is the leading online advertising platform. With Baidu PPC, companies can bid on relevant keywords and have their ads appear prominently in...
China is a tempting opportunity for Western companies looking to expand their reach. However, marketing in China presents a unique set of challenges. When it comes to penetrating the Chinese market, businesses face unique challenges. China has its own distinct culture, language, and social media...
What could be better than the charming shop around the corner or the craftsman who can be at your door in just a few minutes? We all know the advantages that regionality offers us. This is not only true on a small scale, such as at the weekly market, but customers are increasingly looking for...
In today's digital landscape, online competition is fierce, making it critical for businesses to increase their online visibility. Search Engine Optimization (SEO) plays a crucial role in improving search engine keyword rankings and thus helping brands to increase their digital footprint.
To...
WeChat (微信) is not just a social media and messaging app, it's a way of life for millions of people in China. Boasting over 1.3 billion monthly active users, it's the ultimate platform for businesses to connect with their target audience. WeChat Official Accounts provide an avenue for businesses...
Mobile devices have become an integral part of our daily lives, and with the daily use of smartphones and tablets, mobile search has overtaken desktop search. Due to this change in consumer behaviour, it is important for businesses to focus their SEO strategies on mobile and ensure that their...
As a website or blog owner, you have probably heard about the importance of search engine optimization (SEO) and wondered what the real benefits of SEO are, whether it's worth the investment, and how SEO can help your business, regardless of the size of your activity.
SEO brings many benefits,...
You don’t want to waste your time with unqualified leads? Then Account-Based Marketing might be your answer! Account-Based Marketing (ABM) has emerged as a highly effective approach to B2B marketing that allows companies to focus on high-value target accounts and achieve better results. Here, an...
The world is becoming more and more mobile. Businesses are faced with an important question: How do they reach (potential) customers on mobile devices? Is a mobile-optimized website sufficient or should they develop their own mobile app? It depends on their strategy!
