The Michelin Man from Michelin, Tony the Tiger from Kellogg's cereal, the Clown from McDonald's, and more recently the Panda from the 2022 Olympics are just a few of the recognizable mascots of famous brands. Also, how many times have you seen animations or unique characters on TV that you...
The last two years have been very confusing and turbulent for both traders and customers. Numerous changes and restrictions such as lockdowns, supply chain issues, and increased environmental awareness required many adjustments - and at times turned out to be challenging!
But for those who accept...
HubSpot, an advanced marketing automation platform, is widely used by companies across many sectors. This unified platform enables the management of all marketing channels, such as website, blog, email, and naturally, social media, with a single tool.
We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...
KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. We may hesitate to think that KOLs are synonymous with the influencers we Westerners are used to seeing on social media, but their influence is greater than we can imagine. Most are...
The users buying behavior and the way to purchase have significantly changed in the past years. The need to obtain detailed information about a product or service before making a purchase has grown enormously – especially with high-priced products. Users read reviews, search for a suitable blog,...
China is the fastest-growing country in the world in terms of e-commerce. In fact, China recorded a growth of 44% in 2020. China certainly occupies a large part of the world's e-commerce and is one of the most attractive destinations for large companies and entrepreneurs. The Chinese population is...
With a population passing 1.4 billion, China is one of the world’s largest consumer markets, meaning there is always room for exporters. In this part of the world, where the tech-savvy population expands rapidly, e-commerce has been growing significantly in the past decade. Online business is...
Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...
"All beginnings are difficult" – not if you start with a detailed concept and a clear idea of the results. Once the online community has been established, community management is based entirely on the structure and the defined goals of the platform. There are certain things to look out for when...
