Whether you assemble your dream kitchen with Ikea or try on glasses on misterspex.de - 3D product configuration and augmented reality (AR) have already made their way into many online shops. Nevertheless, these additions are still a unique selling point that companies use to set their digital...
The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...
Gamification, the process of incorporating game-like elements into non-game contexts, offers a powerful tool for businesses to enhance customer engagement and drive sales.This is particularly true during the holiday season as it has a unique way of bringing out our inner child. Even the most...
People love to play and compete - it's firmly ingrained within their nature. Gamification in marketing takes advantage of these psychological characteristics. According to new studies, the gamification market is expected to grow by 30.1 per cent by 2024. This holds enormous potential for your...
Douyin, the biggest short video platform in China, being a goldmine for B2C marketing is almost common sense. But is it possible for B2B companies to leverage Douyin as an important marketing channel? We are positive about it.
The emerging platform Bilibili is a must for companies that want to be noticed in the Middle Kingdom. "A picture is worth a thousand words" - this saying is absolutely apt. Visual media have become enormously important in our digitalisation and social media-driven times, especially in recent years....
Content management systems (CMS) enable the easy display and presentation of content on a website. Thanks to a user-friendly backend, your website can be created and edited with a CMS even without programming knowledge. In the broad spectrum of CMS software, however, there are many differences in...
As a platform for digital data analysis, Google Analytics is essential for the online presence of many companies. In addition to website visits, the platform is primarily used to evaluate the success of online marketing campaigns. Back in 2020, the upgrade Google Analytics 4 (GA4) was launched,...
In the previous article, we talked about what Video Marketing is and why you should use it for your business. And to make sure you miss nothing, we will list all kinds of marketing videos you can choose from.
The rise of Video Marketing is inevitable. Since marketers use videos as a marketing tool, they have the chance to personalize and humanize their business.
