After Christmas, Easter is the prime season for emotional marketing campaigns. After all, spring fever is a real phenomenon! In fact, the mild weather and extended days boost our happy hormones. So while winter campaigns focus on peace and tranquillity, spring is the right time for cheerful...
How many apps do you have on your phone that you rarely use? How much storage space do they occupy on your phone? Tencent has fixed this unused storage with the WeChat mini-program. Just when you think you have already discovered the entire great ecosystem of WeChat, it pulls another ace out of its...
Magento (Adobe Commerce) is an e-commerce solution that allows businesses to create a highly scalable online shop. Amongst the many benefits of using Magento, merchants especially value the flexible product management, accompanied by built-in marketing tools. However, with the end of life (EOL) of...
When it comes to e-commerce solutions, it can be difficult to decide which one is the best fit for your business. Both Shopify and Magento (Adobe Commerce) offer powerful features, but they also have some differences in the areas of functionality and scalability. In this article, we'll take a look...
Not all markets are a paradise, on the contrary, they all have internal intrigues that make a company's life difficult. And doing business in China... is almost never considered a walk in the park. China is still a challenge due to several factors.
Whether you assemble your dream kitchen with Ikea or try on glasses on misterspex.de - 3D product configuration and augmented reality (AR) have already made their way into many online shops. Nevertheless, these additions are still a unique selling point that companies use to set their digital...
The all-in-one app WeChat has caught on around the world. In fact, it is the fifth largest social network in the world, reaching 1.2 billion monthly active users in the first quarter of 2022. But this is not just about numbers; it's also about the huge Chinese market, which is growing no-stop. More...
Gamification, the process of incorporating game-like elements into non-game contexts, offers a powerful tool for businesses to enhance customer engagement and drive sales.This is particularly true during the holiday season as it has a unique way of bringing out our inner child. Even the most...
People love to play and compete - it's firmly ingrained within their nature. Gamification in marketing takes advantage of these psychological characteristics. According to new studies, the gamification market is expected to grow by 30.1 per cent by 2024. This holds enormous potential for your...
