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You don’t want to waste your time with unqualified leads? Then Account-Based Marketing might be your answer! Account-Based Marketing (ABM) has emerged as a highly effective approach to B2B marketing that allows companies to focus on high-value target accounts and achieve better results. Here, an...

The world is becoming more and more mobile. Businesses are faced with an important question: How do they reach (potential) customers on mobile devices? Is a mobile-optimized website sufficient or should they develop their own mobile app? It depends on their strategy!

4 REASONS WHY HEALTHCARE ORGANISATIONS SHOULD MAINTAIN THEIR WEBSITES

Medical practices, clinics and pharmaceutical companies cannot afford to neglect their online presence today. On the web, they gain the trust of new patients and customers through relevant content and a user-friendly website.

HR in the healthcare sector is constantly facing new challenges and digitalisation is gradually making its way into this field. Digital resources for administrative and recruiting processes increase efficiency and highlight the attractiveness of a hospital or clinic. So in which areas do...

After Christmas, Easter is the prime season for emotional marketing campaigns. After all, spring fever is a real phenomenon! In fact, the mild weather and extended days boost our happy hormones. So while winter campaigns focus on peace and tranquillity, spring is the right time for cheerful...

How many apps do you have on your phone that you rarely use? How much storage space do they occupy on your phone? Tencent has fixed this unused storage with the WeChat mini-program. Just when you think you have already discovered the entire great ecosystem of WeChat, it pulls another ace out of its...

In recent years, the word 私域流量 meaning "private traffic" has been on everyone's lips in Chinese digital marketing. What is it and why has it become a phenomenon recently?

Magento (Adobe Commerce) is an e-commerce solution that allows businesses to create a highly scalable online shop. Amongst the many benefits of using Magento, merchants especially value the flexible product management, accompanied by built-in marketing tools. However, with the end of life (EOL) of...

When it comes to e-commerce solutions, it can be difficult to decide which one is the best fit for your business. Both Shopify and Magento (Adobe Commerce) offer powerful features, but they also have some differences in the areas of functionality and scalability. In this article, we'll take a look...

Not all markets are a paradise, on the contrary, they all have internal intrigues that make a company's life difficult. And doing business in China... is almost never considered a walk in the park. China is still a challenge due to several factors.

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Sarah Wilhelm
Sarah Wilhelm
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+41 44 562 49 39
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