Social media can be a valuable communication instrument. However, feeding several channels regularly takes more time and effort than most people think. After all, social media activity is of little use when important things such monitoring and evaluation are neglected.
It can be tedious to keep track of several social media channels. Sharing content is only half the work. Businesses also have to interact with users in real-time, generate new fans or followers and evaluate the success of their activities. Thanks to marketing automation, the various tasks social media marketing involves can be handled with a single application.
HubSpot has become one of the leading marketing automation vendors for medium-sized companies. Social media marketing features are part of the package. All important activities (except ad features) can be managed centrally. The four core areas of successful social media marketing can be handled for several social media accounts and a variety of platforms (Facebook, Twitter, LinkedIn etc.).
Publish: HubSpot enables users to share content and schedule content for all featured social media platforms. There are also some browser extensions that make sharing links as easy as can be.
Interaction: Follow back people who have shared your content, see who liked your content and reply to Tweets: Interact with fans and followers of various social media channels using HubSpot.
Listen: What content do sites you follow share? Who mentions you in a Tweet or post? These things are an essential part of successful social media marketing.
Report: How many new followers have you generated over the last month? Which of your posts generated the most interactions? How many people visited your website from social media? How many clicks per post have your generated over the month? HubSpot shows you the success (or lack thereof) in a variety of always up-to-date charts.