MARKETINGBLATT

More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...

Every B2B marketers' main objective is to generate demand for the products and services of their business. Ideally, this demand becomes a long-term business relationship. In doing so, marketers should be able to make predictions on the number of qualified leads their activities generate over the...