MARKETINGBLATT

Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.

In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...

We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...

In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...

The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...

Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...

The users buying behavior and the way to purchase have significantly changed in the past years. The need to obtain detailed information about a product or service before making a purchase has grown enormously – especially with high-priced products. Users read reviews, search for a suitable blog,...

Finding the right marketing automation software for your business is not that easy. It is of course important to compare how different tools work, but there are many more factors to consider. You also have to think about the size of your company, the technical setup, the support of the provider, or...

Where do companies in sensor and measurement technology stand in 2020? According to the AMA Association for Sensor and Measuring Technology, the industry is expecting a decline in turnover of four percent for the second quarter. "Since the national and international sales markets have collapsed...

More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...