What is the difference between an ERP and a CRM? If you are a business owner, or if you are looking to digitalize your business, you have probably asked yourself this question.
What is the difference between an ERP and a CRM? If you are a business owner, or if you are looking to digitalize your business, you have probably asked yourself this question.
Marketing Automation AI Lead Management HubSpot CRM
In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...
Marketing Automation AI Lead Management HubSpot CRM
Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.
Marketing Automation China Marketing
As the world's second largest economy, China's expansive consumer base and dynamic economic environment provide fertile ground for growth for business from Germany, Switzerland, Austria and other European countries. However, the road to success is full of challenges — from cultural differences,...
B2B Marketing Automation Lead Management
Are you familiar with the concept of "smarketing"? This term, a clever fusion of "sales" and "marketing", refers to the seamless merging of these two departments to increase efficiency and effectiveness in B2B companies.
B2B Marketing Automation Inbound Marketing Website Lead Management
In the modern digital landscape, a robust online presence is a pivotal advantage for businesses. It acts as a virtual storefront, enabling companies to present their products and services to a global audience around the clock. Beyond enhancing brand visibility, a compelling online presence...
B2B Marketing Automation E-Mail Marketing Lead Management HubSpot
We have already dealt extensively with the topic of lead generation. But what exactly is to be done once the leads have been generated? How can you develop your leads into qualified leads and ultimately into (long-term) customers? Lead Nurturing deals with this question. The term comes from the...
B2B Marketing Automation Lead Management HubSpot CRM
In the dynamic landscape of modern business, omnichannel marketing strategies have generated a multitude of leads that present both opportunities and challenges for sales and marketing teams. The myriad of leads from different platforms requires a more sophisticated approach to nurture and convert...
B2B Marketing Automation Lead Management HubSpot
The goal of any business is to generate new leads, and especially to generate leads that are more likely to become customers. Lead qualification is a process of evaluating and categorising potential prospects against predefined criteria to determine if they are ready to engage in a sales...
B2B Marketing Automation Lead Management HubSpot
Have you ever found yourself lost when dealing with multiple leads at once and ended up with no profit? Having numerous leads might lead us to believe that more sales will follow, but that's often not the case. Leads that are not properly qualified can consume the sales team's time and energy,...