Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.
More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...
B2B Marketing Automation AI Lead Management
If a prospect is particularly engaged and for example visits your website multiple times or likes your social media posts on a regular basis, their chance of forming a buying decision is better than with a prospect who only visited your website once. It is obvious so far, but how to efficiently...
Any company aims at creating new customers. Thanks to digitalization, customer acquisition has become a lot easier. A few years back, sales employees still mainly used the classical call, nowadays many companies count on inbound marketing. Potential customers need to become aware of the company on...
Many elements of modern content marketing focus on collecting data, which results in a better understanding of target groups’ and personas’ behavior that makes it possible to subsequently provide them with personalized content. However, users are well-aware of this process. The result: by now, a...
Are you spending a lot of time pondering your marketing strategy meanwhile publishing on many channels with a wide range of topics without ever reaching your goals regarding reach, opening rates and traffic? Do you want to adjust your marketing strategies and save resources while seeing which...
Many companies focus mainly on marketing individual products. Branding too often moves into the background. But by you making the brand image a focal point in marketing, businesses will positively affect all products marketed under the brand.
Persona Marketing has become commonplace in many companies: user models are created with which businesses can characterize certain target groups. Subsequently, marketing activities based on these models can be tailored to specific target groups. Creating a negative persona can also provide valuable...
Darwin's theory of evolution is also applicable in marketing: We live in a time of constant change. One trend is replaced by the next, it only takes a moment to bring about new important developments. As the world is becoming faster, marketing has to become more agile. If you want to make a splash...
In some industries, trade fairs still represent the best opportunity to get in touch with existing and new customers, to present them with new solutions and to learn more about their needs. However, the cost and time expenditure is comparatively high. Therefore, exhibition marketing requires a lot...
