Where do companies in sensor and measurement technology stand in 2020? According to the AMA Association for Sensor and Measuring Technology, the industry is expecting a decline in turnover of four percent for the second quarter. "Since the national and international sales markets have collapsed...
More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...
You do not have to see a fortune teller to anticipate customers' desires and needs. Neither is a magic wand required to make customers' wishes come true. All you need to give your customers a rich, relevant and homogeneous customer journey is a suitable technological solution. But how to pick the...
Persona Marketing has become commonplace in many companies: user models are created with which businesses can characterize certain target groups. Subsequently, marketing and advertising campaigns based on these models can be tailored to specific target groups. Creating a negative persona can also...
Marketing is strategy, marketing is psychology. Successful marketing campaigns tap into fundamental human behaviors, turning attention into action. By understanding how consumers think, feel, and decide, you can run advertising campaigns and create e-commerce solutions that not only attract clicks...
Track, analyze, optimize – marketers know this process by heart. There are many tools for analyzing user behavior online. Experience has shown that a combination of two systems has offered the best data base for online marketing campaigns: Google Analytics and marketing automation solutions like...
