Cold calling, the publication of intrusive advertisement as well as the installation of flashy banners is a thing of the past for most companies. It’s all about inbound marketing nowadays. However, inbound methods constantly develop and are being augmented with new technologies. Keywords like...
The B2B sector decisively influenced by the increasing digitalization and globalization. However, this fact has not gotten through to all marketers and entrepreneurs yet. Nowadays you need more than a downloadable product flyer to convert users to customers. A clear company profile, a precise...
Image SEO is the new magic word in the area of e-commerce. Users’ search behavior is constantly changing: voice search, visual search and image search will play an increasingly important role in the near future. If you don’t want to be left behind on search engines, you have to focus on image...
Knowledge is power! This proverb doesn’t exist without a reason. If you gather profound knowledge in a specific field, you certainly gain an advantage over your competition. Thanks to digitalization and globalization, we are nowadays able to obtain knowledge from all corners of the world....
Instagram is booming: over a billion people worldwide are using the social network. There are over 15 million Instagram users in Germany alone, in Switzerland it’s 2.5 million. By now, companies have discovered the social media platform to be a valuable channel for approaching potential...
Social media channels have become essential for many companies. Through the integration of these channels into your own marketing strategy, yet another touchpoint for potential customers is being established. That is why many companies create their own company profile. The user numbers speak for...
The last two years have brought tremendous technological progress in the area of e-commerce. A variety of technical developments are responsible for even more efficient online shops. Due to the constant increase in sales in the field of e-commerce, this tendency is not surprising.
Marketing Automation Marketing Technology
Any company aims at creating new customers. Thanks to digitalization, customer acquisition has become a lot easier. A few years back, sales employees still mainly used the classical call, nowadays many companies count on inbound marketing. Potential customers need to become aware of the company...
If you aim to bring the SEO of your website to perfection, you usually want to reach the first position in the search results. However, that is what all companies are trying to achieve. This leads to a battle for the best spots in search-engine ranking. The new goal: featured snippets.
Many elements of modern content marketing focus on collecting data, which results in a better understanding of target groups’ and personas’ behavior that makes it possible to subsequently provide them with personalized content. However, users are well-aware of this process. The result: by now, a...
