W4 Marketingblatt

MARKETINGBLATT

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    You read it again and again: Articles and blog posts about landing page optimization. But what makes a landing page different from a "normal" web page?

    Stories are more popular than one-dimensional information such as status updates or other fact-based pieces of information. This is nothing new and storytelling has long been established in marketing. However, only few marketers think long term.

    The email remains a popular marketing tool: According to a recent study, 69 percent of companies use this channel to reach customers. 41 percent even weekly. Do not bore your recipients with the same type of messages and mix it up every once in a while.

    React has been drawing a lot of interest lately – although it is not new. However, it is becoming more and more important in terms of user needs and expectations. In this post, we explain what React is, how it can positively affect your marketing and why it is impossible to imagine modern...

    Coupled, Decoupled, Headless: There are now several types of Content Management Systems (CMS) and each has its advantages and disadvantages. The ideal solution depends on your communication goals.

    Since we live in the age of digitization, people have come to expect great user experiences no matter the device they use. Hence companies need to make sure their website is responsive. This also applies to e-commerce shops in both B2B and B2C!

    Your online sales are going well and the traffic on your sales pages is steadily increasing? That's great! But there are other important numbers to look at as well, such as bounces, aborted shopping processes, negative customer reviews or product returns. If these numbers are on the rise, it is...

    Search marketers know: what is good and true today may be replaced by a new development by tomorrow. As of July 1st, Google Mobile Page Speed is among the ranking factors of the world's leading search engine. But what impact does this have on the ranking and visibility of websites?

    Marketing is psychology - this is not a new insight. Yet only few marketers consider the neural processing of content when creating marketing campaigns. But the insights provided by psychology should be at least considered in every campaign.

    According to Statista, Facebook recorded around 3.7 million users in Switzerland in the fourth quarter of 2017. This number is likely to increase even further. Thanks to its regular introduction of new technological developments, Facebook has managed to stay relevant. As a result, more and more...