It really is no secret: digital advertisement has long since overtaken printed media. Due to the immense and sheer endless possibilities of digital advertisement, brand communication is becoming increasingly diverse. It is this complexity that has to be taken into account whenever one thinks...
The departments of production, sales and marketing are often working with different data silos. Varying or faulty entries are hardly a rarity. Due to the ongoing digitalization, ever more channels are being added, which need to be tended to: your own website, an external online shop, apps or...
If you want your projects to thrive on the path to success, you have to keep up with the times and embrace new developments and technologies. ICO marketing is one of the more recent developments: it enables you to win investors for your project. We will subsequently explain, what ICO marketing...
The customer is king! This idiom does not exist without a reason: customers want to be cared for and be able to count on your support at all times. It goes without saying that employing a service staff member for each and every potential customer who is visiting your website or online shop is...
Previously, we have already introduced multi and cross channel marketing. However, the wheel of marketing never comes to a halt. If you want to attract and bind users on a long-term base and get them excited for your products, you have to keep trying and provide them with an appealing user...
Are you spending a lot of time pondering your marketing strategy meanwhile publishing on many channels with a wide range of topics without ever reaching your goals regarding reach, opening rates and traffic? Do you want to adjust your marketing strategies and save resources while seeing which...
There is an abundance of marketing technology to be found: it almost seems as if new developments that lure marketeers with attractive functionalities and thrilling features emerge on a daily base. The temptation to use as many of these innovations as possible is enormous. However, the selection...
You read it again and again: Articles and blog posts about landing page optimization. But what makes a landing page different from a "normal" web page?
Stories are more popular than one-dimensional information such as status updates or other fact-based pieces of information. This is nothing new and storytelling has long been established in marketing. However, only few marketers think long term.
The email remains a popular marketing tool: According to a recent study, 69 percent of companies use this channel to reach customers. 41 percent even weekly. Do not bore your recipients with the same type of messages and mix it up every once in a while.
