What sounds like a lung disease is actually shorthand for a top-class marketing software: the Customer Data Platform, or CDP for short, is a digital solution developed specifically for marketing. It does not replace an existing Customer Relationship Management system (CRM), but can very well...
WeChat is the most important tool for building a digital presence in China, increasing brand awareness, and generating leads. WeChat is an indispensable element in your marketing strategy. Basically, this instant messaging application is one of the most important social platforms for a business.
The Michelin Man from Michelin, Tony the Tiger from Kellogg's cereal, the Clown from McDonald's, and more recently the Panda from the 2022 Olympics are just a few of the recognizable mascots of famous brands. Also, how many times have you seen animations or unique characters on TV that you...
We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...
KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. We may hesitate to think that KOLs are synonymous with the influencers we Westerners are used to seeing on social media, but their influence is greater than we can imagine. Most are...
The users buying behavior and the way to purchase have significantly changed in the past years. The need to obtain detailed information about a product or service before making a purchase has grown enormously – especially with high-priced products. Users read reviews, search for a suitable blog,...
Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...
Thanks to high mobile penetration, the Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...
Online advertising is a good way to increase your reach and bring yourself into the focus and minds of potential customers through engaging image ads. The first thing that comes to mind when planning a display advertising campaign is mostly the Google Display Network. In fact, many don't even know...
Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...
