With a population passing 1.4 billion, China is one of the world’s largest consumer markets, meaning there is always room for exporters. In this part of the world, where the tech-savvy population expands rapidly, e-commerce has been growing significantly in the past decade. Online business is...
Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...
Thanks to high mobile penetration, the Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...
Online advertising is a good way to increase your reach and bring yourself into the focus and minds of potential customers through engaging image ads. The first thing that comes to mind when planning a display advertising campaign is mostly the Google Display Network. In fact, many don't even know...
There are various approaches to running online marketing on different channels: Multi-, Omni-, and cross-channel marketing are the most commonly used terms. Since users' communication needs are becoming increasingly diverse and they want to be able to choose flexibly when they want to obtain which...
The user experience is becoming more and more important! For many years now, it has been clear that the user experience on a website is crucial for the customer journey's success. In the future, however, it will also be increasingly important for finding the website in popular search engines. True...
Communication has always been the essential basis of any sales success. All of a company's communication tools, such as its website, social media channels, advertisements or a blog, can play a decisive role in promoting sales. But customers often also need a face to a company, a specific contact...
"Let's do business together, I'm buying!"is the most desired closing phrase of all forms of canvassing. Anyone who works on the very front line knows: classic client acquisition methods and conventional advertising no longer offer any guarantee of attracting new customers successfully. As a...
Salesforce is currently the leading CRM vendor with 19.5% of the CRM market share. But the competition is hot on their heels! More and more CRM vendors are catching up and offering solutions that focus on certain functions and perfect them. Therefore, it is not easy to find the proper Customer...
In both the B2B and B2C sectors, service teams take on a central role as the communication interface between customers and the various departments of a company. They must meet the ever-increasing communication demands of prospects and customers. Thanks to intelligent software that allows you to...
