MARKETINGBLATT

In many specialist areas, the majority of patients come to the practice or clinic via referring doctors. That is why efficient referral marketing is a central component of practice marketing. However, practices and clinics often lack the right strategy or the time to implement it.

Launched in 2011, Zhihu (In English: Do you know?) is a Q&A forum where users can post questions, answer, share or even just put like or invite other users to answer the questions. It can be easily confused with Quora, but if you look deeper at this platform you will find out that it offers much...

In our increasingly interconnected world, businesses have the opportunity to reach a global audience. However, simply reaching an audience is no longer enough; relevance is the most important feature. This is where localized marketing comes in.

What sounds like a lung disease is actually shorthand for a top-class marketing software: the Customer Data Platform, or CDP for short, is a digital solution developed specifically for marketing. It does not replace an existing Customer Relationship Management system (CRM), but can very well...

WeChat is the most important tool for building a digital presence in China, increasing brand awareness, and generating leads. WeChat is an indispensable element in your marketing strategy. Basically, this instant messaging application is one of the most important social platforms for a business.

The Michelin Man from Michelin, Tony the Tiger from Kellogg's cereal, the Clown from McDonald's, and more recently the Panda from the 2022 Olympics are just a few of the recognizable mascots of famous brands. Also, how many times have you seen animations or unique characters on TV that you...

We have already seen who KOLs are and why they are essential for your marketing in China. Knowing how to distinguish the different categories, or understanding their huge impact on online commerce, does not mean you can randomly pick one. Since Chinese buyers are cautious about buying products,...

KOLs (Key Opinion Leaders) are social media influencers that are especially popular in the Chinese marketing field. They play a central role in marketing in China, particularly because of the unique consumer behaviors and platforms that define the local digital landscape. We may hesitate to think...

Short videos are taking over social media all over the world. The usage of short video apps surged even higher during the Covid outbreak when socially isolated people were craving consolatory entertainment and unleashing their creativity. More features, e.g. live-streaming, have been adopted by...

Thanks to high mobile penetration, the Chinese social media landscape constantly evolves with the emergence of new roles to keep up with the growing demand. Many websites and mobile apps are integrated with social networking features, such as e-commerce platforms Taobao (Alibaba) and Pinduoduo, and...