The human psyche has always been designed to compete with other individuals. Therefore, it is not surprising that we like to carry out activities in which we can measure ourselves against others. This also includes games that are embedded in marketing campaigns to generate new leads and generate...
Loyalty to brands is continually declining among buyers. Companies continue to invest large budgets to help consumers build brand loyalty. The measures and methods used have changed significantly with the communication opportunities offered by digitalization. Brands focus on improved customer...
The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...
Suppliers of marketing automation software such as HubSpot or Eloqua are currently working on new applications and products with integrated AI. The goal is to better take the needs and preferences of customers and leads into account.
More than 80 percent of initial B2B perceptions take place online: Providers, products, services and their areas of application as well as evaluations by third parties are the first contact points from organic or paid search results. 70 percent of the sales process in online campaigns is already...
Search engine optimization from yesterday does not necessarily have to be up-to-date today. The search behavior of users changes constantly. A few days ago, completely different keywords than today may have been used for researching exactly the same topic. There are several reasons for a...
Everybody is talking about agility: Many companies, particularly smaller ones, are increasingly focusing on agile project management in order to break up and optimize traditional processes. The goals are mostly similar: shorter planning periods, regular exchanges in a small team...
Once a certain routine has been established in your departments, it is difficult for employees to detect it and break out of it. Routinized processes are not necessarily negatively connotated, but inflexible project management can hinder a project’s success in our modern, fast-paced digital world.
Artificial intelligence is omnipresent, and we encounter it almost on a daily basis, without us being aware of it. An increasing number of technological developments that we use in our everyday lives are based on AI, in order to effectively support us. Whether we make a chat request on a website or...
Cold calling, the publication of intrusive advertisement as well as the installation of flashy banners is a thing of the past for most companies. It’s all about inbound marketing nowadays. However, inbound methods constantly develop and are being augmented with new technologies. Keywords like...
