Instagram is booming: over a billion people worldwide are using the social network. There are over 15 million Instagram users in Germany alone, in Switzerland, it’s 2.5 million. By now, companies have discovered the social media platform to be a valuable channel for approaching potential customers....
By now, marketeers know that psychology plays an important part in improving marketing campaigns. If you know your customers’ behavior patterns, you can use this insight to tremendously influence their buying behavior. Apart from emotional branding, there is another important strategy that leads to...
It is quite obvious right at first glance – the word creation is a combination of the terms “blog” and “podcast”. Is this then nothing more than a merger of the two formats? What is special about a blogcast? To be sure: it is neither a podcast, nor a blog post. In the following, we will explain to...
If you want your projects to develop quickly with the help of crowdfunding there is no getting around ICO (initial coin offering). Investors are guaranteed perfect transparency thanks to the blockchain principle with which the investors’ transactions are recorded as a data blockchain, as well as...
A balanced, diverse and agile content strategy is essential for companies that rely on online marketing measures - and that are the most. But what exactly is content marketing and how do you develop a balanced content strategy?
People's purchasing decisions are more influenced by emotions than by rational arguments. That is why marketing always looks for new ways to appeal to buyers' limbic system. The best way to do this is through experiences. Immersive marketing makes engaging brand experiences possible through new...
Persona Marketing has become commonplace in many companies: user models are created with which businesses can characterize certain target groups. Subsequently, marketing activities based on these models can be tailored to specific target groups. Creating a negative persona can also provide valuable...
It has become a truism that data is the oil of the 21st century. In the course of advancing digitization, more and more data are being generated: on the one hand by the online behavior of consumers, on the other by products increasingly equipped with sensors (Internet of Things). But what exactly...
