Persona Marketing has become commonplace in many companies: user models are created with which businesses can characterize certain target groups. Subsequently, marketing and advertising campaigns based on these models can be tailored to specific target groups. Creating a negative persona can also...
Many have realized that content is king. For this reason, more and more businesses offer PDF downloads on their websites as part of their content marketing campaigns. There are many options for downloadable content, yet it is often unclear as to what to expect from the various formats, among them...
It has become a truism that data is the oil of the 21st century. In the course of advancing digitization, more and more data are being generated: on the one hand by the online behavior of consumers, on the other by products increasingly equipped with sensors (Internet of Things). But what exactly...
Companies have pulled of the craziest stunts to attract the attention of potential customers. Shocking posters, provocative commercials or surprising interview questions belong to such extraordinary advertising campaigns. The principle of guerrilla marketing: The more extravagant and creative a...
Have you already advertised your brand and products with the help of Instagramers, bloggers or YouTubers? If not, you are one in a pretty large number of Swiss companies that have not yet discovered Influencer Marketing. This also means you are also part of the group projected to consider the...
Texts and images belong together in storytelling like salt and pepper on the kitchen table: they can be good on their own, but they make an irresistible mix together. Most readers will surely agree. An awesome image, a popping headline and chances are great that the rest of the blog post or story...
“Print is dead!” – We’ve all heard it, yet print remains a powerful tool in content marketing. Customer magazines captivate audiences with their tangible appeal, cutting through the digital noise. When paired with advertising campaigns, they enhance brand recall and create lasting impressions.
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Services that are not directly connected to physical products can create an added value for clients and increase revenue with great profit margins. Many companies have already recognized this opportunity as a necessity, especially when the sale of products is stagnant. Has your industry caught up...
“How long should a social media post be?” – It’s a question that comes up all the time in everyday digital marketing. And the answer is more important than many realize. Some platforms favor short, snappy content, while others see better results with more in-depth posts. So, what’s the optimal...
Track, analyze, optimize – marketers know this process by heart. There are many tools for analyzing user behavior online. Experience has shown that a combination of two systems has offered the best data base for online marketing campaigns: Google Analytics and marketing automation solutions like...
