Data analyzes are the basis for planning targeted and successful marketing activities. Above all a good content marketing strategy is important if you want to generate leads and improve the visibility of the website on search engines. But even the best strategy does not do the trick if the quality...
Have you already advertised your brand and products with the help of Instagramers, bloggers or YouTubers? If not, you are one in a pretty large number of Swiss companies that have not yet discovered Influencer Marketing. This also means you are also part of the group projected to consider the...
Direct marketers know about the benefits of email marketing. However, they also have to be familiar with legal guidelines. Those can differ from country to country. We have summarized the most important aspects for Germany and Switzerland.
Outsourcing your marketing content is the key factor to improve your strategy. From small start-ups to large corporations, they have to manage their website, blog and social media on their own and quickly. Sooner or later they realise that doing high response content marketing requires a lot of...
Marketing is strategy, marketing is psychology. There are a few, simple insights into human behavior that will drive your conversion rates through the roof. Details often make the difference.
Wherever we go, our smartphones are always nearby. Many things that used to require a desktop computer are now being done on mobile screens. One of these things is reading and writing emails. According toGoogle's Mobile Planetstudy, 76% of Swiss, 70% of Germans and 82% of Americans use mobile...
You do not have to see a fortune teller to anticipate customers' desires and needs. Neither is a magic wand required to make customers' wishes come true. All you need to give your customers a rich, relevant and homogeneous customer journey is a suitable technological solution. But how to pick the...
Track, analyze, optimize – marketers know this process by heart. There are many tools for analyzing user behavior online. Experience has shown that a combination of two systems has offered the best data base for online marketing campaigns: Google Analytics and marketing automation solutions like...
If you want your content ranked at the top of search engines, you have to consider a lot. From the text structure and definition of keywords to the integration of media and links, certain features and factors must be taken into account. Effective content marketing requires a strategic approach that...
