Nurturing existing customers is critical to sustainable business success and far outweighs the efforts required to acquire new customers. While lead generation strategies play a role in acquiring new customers, retaining existing customers is critical to long-term profitability. Losing customers...
Are you having trouble choosing the right CRM for your company? You are not alone. In a time when successful customer relationships determine business success, every company faces the same question: Which CRM system is the best for us?
The pharmaceutical industry is a highly competitive market, with new drugs and treatments constantly being developed. In order to stand out and increase sales, pharmaceutical companies must have effective marketing strategies in place. In this article, we will explore some of the most effective...
The digital marketing landscape in China presents unique challenges for foreign companies, particularly regarding the stringent data protection laws the country has introduced in recent years. With the advent of the Cybersecurity Law in June 2017 and other key legislations such as the Personal...
Businesses rely heavily on websites and applications to connect with customers and deliver services. But what if there was a way to streamline operations, enhance security, and improve user experience all at once? A reverse proxy is a server that sits in front of a company's web servers and acts as...
What kind of car do you drive? Do you change to a new model immediately after a new one is out or do you drive your old junker for a few years and have it serviced regularly? Well, most people will probably choose the second option. You don't necessarily have to change to the latest model if you...
The Great Firewall of China is a technical infrastructure. This technology enables the government to slow down internet speed from other countries and restrict numerous websites commonly used in the West.
In other words, the Great Firewall of China (GFW) has significant implications for businesses...
Why do we think HubSpot might be the best social media marketing tool out there?
What is the difference between an ERP and a CRM? If you are a business owner, or if you are looking to digitalize your business, you have probably asked yourself this question.
Gamification, or gamification as it is also known, has proven to be an effective component in increasingcustomer loyalty and engagement in many industries. In this article, we have compiled a selection of gamification examples that show how leading companies are using this element in innovative...
