After we have written about how you can get the contact data of potential clients in our last blog post, we are turning towards the final step of the lead conversion process: thank you-pages. What is their purpose and what are they supposed to look like?
The term lead conversion describes the individual steps it takes to turn a website visitor into a lead.
On a thank you-page, people can download the interesting content you have created. Moreover, the page also includes a small text of appreciation. When designing the thank you-page, you should also pay attention to the following:
As you can see, a thank you-page enables you to continue the communication with leads on another level. Not only do you make additional offers, you can also supplement existing contacts with more information.