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Pave your way to success with ICO marketing

W4 | W4 / October 5, 2018

If you want your projects to thrive on the path to success, you have to keep up with the times and embrace new developments and technologies. ICO marketing is one of the more recent developments: it enables you to win investors for your project. We will subsequently explain, what ICO marketing actually is and what there is to know.

What is ico?

Initial Coin Offering (ICO) is a form of crowdfunding. With the help of ICO, companies (mostly start-ups) have the possibility to raise capital for a project via crowd funding.  In order to do so, one trades with so called tokens (digital coupons). They act as a currency for a specific project, which will be funded through the generated income. Investors are consequently buying a crypto currency (digital currency), which is not yet available at this time. If the crowd funded project is successful, the value of the token increases, and the investors will profit. This concept resembles a stock market launch, during which investors are usually able to buy parts of the company. The obvious advantage of the ICO-model: crypto currency companies avoid strict regulations of banks and the stock market when raising capital.

The technology behind it all

The technological base of the ICO system is the so called “blockchain”. Every transaction is consolidated into a specific dataset, also known as data block, and subsequently added to the blockchain (string of singular data blocks). Thanks to a decentralized database, this model offers perfect transparency. Every investor is able to track the previous history of the project. Professional and experienced programmers are a necessity for this project: a blockchain platform has to be established and moreover, a smart contract often needs to be programmed.

what do i need to consider regarding ico marketing?

ICO marketing is usually set up with the help of a considerable budget and complex planning, since its goal is to realize the funding of the project and to push it towards success. In the end, the initial effort pays off. Traditional forms of online marketing are used: paid marketing (e.g. Google Ads, Facebook Ads, display and ad banner), content marketing (e.g. the creation of infographics, whitepapers or blog posts) as well as event marketing (presentation of crypto currency during investor events). Marketing Automation is able to support you enormously, as it enables the automation of your campaigns and workflows and consequently helps you increase your conversion rate.

In the end it is essential to consider which of your users would actually be interested in funding your project. Creating personas in order to effectively address potential prospects is highly advisable. That way, you are able to specifically adjust your campaigns and content to your target groups to guarantee an optimized approach.

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Sarah Wilhelm
Sarah Wilhelm
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