Once a certain routine has been established in your departments, it is difficult for employees to detect it and break out of it. Routinized processes are not necessarily negatively connotated, but inflexible project management can hinder a project’s success in our modern, fast-paced digital world.
Agile marketing is a project management approach which breaks up traditional processes in order to make the realization of projects more flexible and efficient. Apart from the project’s set goal, the team and its productivity have priority. Even if the principle of agility has originally been developed as an interactive approach for software development in 2001, many industries profit from this principle. Teams use this approach to reach an optimized collaborative and efficiency-raising cooperation. Be it finance, marketing or crafts – agile marketing is present in every sector.
How to make your team agile
Regular meetings are part of most projects so that the current state of things can be reviewed. Usually, the whole team gathers to discuss current tasks. Agile project management focuses on small teams, who communicate on a regular basis and discuss exact goals as well as their next steps. The clear advantage of small teams is their flexibility and efficiency as they are able to realize spontaneous changes or amendments quickly. Paths are shorter, the focus lies on specific, current tasks and companies can satisfy the customer’s needs optimally. The agile project requires the setting of several subgoals, which are reached by the team in shorter time. Usually, this approach is far more promising than waiting for the end of the whole project only to finally realize (too late, in most cases) that goals have not been reached.
Requirements for agility
If you want to be agile, you have to allow for flexible, spontaneous and adaptations working and say goodbye to rigid project plans. Both the workflow and the team have to fulfill diverse requirements. That’s why a value-oriented approach as well as tackling tasks according to their priority is recommended. More often than not, each team does not lack the necessary know-how, but the organization and structure of project schedules. Finally, it usually helps to invite an external marketing manager or scrum master for the re-structuring or development of a team.
In order to guarantee even greater flexibility, hybrid-solutions with other agile approaches are possible. Among these are for example Scrum, Kanban or Lean. Choosing the correct combination depends on the requirements of a specific company. In times of increased competition and a quickly evolving digitalization, agile project management offers countless advantages and has proven to be successful in many different industries.