Marketingblatt - Marketing Blog


6 Myths you should not believe about Advertising in China

W4 | W4 / July 25, 2022

China is the landscape of opportunity for brands who wish expand their market. Once they choose what kind of products they want to sell in Mainland China, they need to find a way to sell and advise them. 

Questions to ask before Advertising in China

Before advertising in China, businesses need to take the time to devise a strategy suited to their product and target group. The first questions they need to ask themselves are: 

  • What is the goal of my campaign?
  • Who is the advertising targeting? Niche or mass audience?
  • Where the target group is located? Metropolitan cities or smaller towns?
  • How much budget do you want to spend on running a campaign? 

After answering these questions, choosing the right platform to advertise will become easier. If your goal is to increase conversion, for example, Baidu is the right answer. If you want to get your audience to trust your brand, social media is perfect for this purpose. 

Having devised a targeted marketing strategy, we should not give credit to Western rumors about promotion in the Chinese market. In today’s article, we will reveal which myths need to be disproved.

6 Myths you should not believe about Advertising in China

1. Baidu is like Google: false. 

Baidu has many more advertising options when we talk about Ad format (text and multi-image and video) and other extensions. This is also the reason why Baidu is a complex platform to manage and requires expertise. 

2. WeChat and Baidu are the best channels to advertise: false.

It is save to say that not any company with any type of product and services is suitable for WeChat or Baidu. The Chinese digital world offers many other platforms and social networks that businesses can use to their advantage (Douyin, Toutiao, QQ, etc.).

3. You only need to translate everything: false.

Different language, different culture, different content. The same content doesn’t work for different audiences. Therefore, merely translating into the local language isn’t enough. Instead, you need to adapt your content and message to the target group.

4. Your entire website has to be in Chinese: false. 

Surely, having the entire website in Chinese can help to build trust and credibility with your audience, but it’s also true that you just need a few landing pages.

5. You need a high budget to advertise in China: false. 

With the rise of so many new channels and platforms to advertise, $2000-$5000 is enough to enter the Chinese market. 

6. You will make money in the big cities: false.

It's not customers in the big cities like Shanghai and Beijing, which are tier 1 cities, who have the most spending power. Instead, customers in the smaller, lower-tier cities are spending more and more money. There are many more opportunities to grow your business here.

If you are unsure about how you should enter the Chinese market and build efficient advertising strategies, book an appointment with us. Our local team of experts will guide you throughout this journey. 

Book a meeting with us!


Tags: China Marketing

0 Kommentare


Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
Termin vereinbaren

Social Sharing

Popular Posts

Recent Posts