There is hardly a businesses without a social media presence today. Depending on type and size of business, there are a few social media accounts that have to be managed. Facebook, Twitter and LinkedIn are the standard. Instagram is becoming more and more popular. Networks like Snapchat and Pinterest can also be interesting to marketers. How do we manage all these channels effectively?
Social media marketing offers many benefits. Professional networks are great recruiting tools and can also be used to do some networking. Facebook and Instagram are great to communicate with customers and to do content marketing. Search engine optimization also profits from social media marketing. However, keeping all of these channels up to date can take a lot of effort considering that marketers not only have to share content on social networks, but also have to monitor the success of their activities. These two aspects become a lot easier with marketing automation.
This is why you should do social media marketing with marketing automation technology:
Overview: One interface, all channels – marketing automation allows you to manage all of your social media accounts from one interface. This saves time and prevents mistakes. All employees with social media responsibilities use the same tool. Changes are visible in real-time. Therefore, it is easier for them to keep track of all activities.
Foresight: Marketing automation solutions usually include social listening features. Social listening refers to the practice of monitoring the social web with regard to mentions and industry-wide trends.
Read more about social listening in our white paper on the subject.
Insight: Do your activities pay of? Do you increase the number of followers and are new leads among them? Marketing automation generates comprehensive statistics on all your social media activities.
Perspective: What content works with your audience and what does not trigger engagement? Learn about your followers' likes and optimize your strategy accordingly.