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Streamline Your Marketing with HubSpot-WeChat Integration

W4 | W4 / February 17, 2022

HubSpot, an advanced marketing automation platform, is widely used by companies across many sectors. This unified platform enables the management of all marketing channels, such as website, blog, email, and naturally, social media, with a single tool.

That means you can easily integrate social media channels such as Facebook, Twitter, and LinkedIn into HubSpot. But what if you want to integrate the most used social platform in China?

WeChat stands as a cornerstone of digital communication and social interaction in China, with a massive user base that goes beyond mere messaging. As an integrated platform offering services beyond traditional chat, WeChat serves as a gateway to various functionalities, including social networking, payment services, e-commerce, and more.

If you are looking to expand your business to the vast Chinese market, you are probably aware of the importance of WeChat marketing. Leveraging the platform effectively allows you to tap into a diverse audience, engage with potential customers, and establish a robust online presence. WeChat's multifaceted features, including Official Accounts, Mini Programs, and WeChat Pay, provide businesses with versatile tools to connect, market, and transact with their target audience.

In today's digital age, businesses are constantly looking for ways to streamline their marketing efforts and reach a wider audience. That's where HubSpot-WeChat integration comes in. By integrating these two powerful tools, businesses can effectively reach and engage with their target audience on WeChat, the most popular messaging app in China.

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What is HubSpot-WeChat Integration?


A HubSpot-WeChat integration, such as the one implemented by our tech-savy development team through our approach called WeTomation, refers to a strategic combination of marketing automation tools centered on the WeChat ecosystem. In this integration, custom solutions are built using licensed HubSpot. The primary aim is to seamlessly connect businesses with valuable customer WeChat profiles and integrate them across the broader company systems.

The integration involves features like lead scoring and automated push messaging, facilitating effective communication with WeChat users at crucial moments. WeTomation streamlines the user experience, connecting various teams through unified contact IDs and providing a user-friendly interface. 

Automation plays a key role, supporting dynamic, personalized multiplatform campaigns through features like behavior-based content sharing, multitouch push campaigns, and lead-specific data integration. The overall result is an interface that bridges teams, databases, and the broader company infrastructure, facilitating agile responses to users' needs and the dynamic market environment.

Book a free demo and learn  how a HubSpot integration can be leveraged within your organization!

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Benefits of HubSpot-WeChat Integration


Centralized Marketing Management

Our WeChat Integration facilitates centralized implementation of marketing activities within an app management system. This allows companies to focus their sales, marketing, and support efforts within a centralized management system, ensuring each team has access to relevant data.

CRM automation

WeChat CRM can be connected to the HubSpot CRM and managed in a centralized manner. Existing contacts in the app can be imported and new leads generated automatically enter your HubSpot CRM. For example, when a user visits a HubSpot-made landing page from your WeChat Official Account, the user's WeChat ID and other necessary info will be stored in HubSpot as a contact property.

WeCom CRM sync

Customer information is automatically stored and synchronized in HubSpot as a contact with the customized property. When your sales rep uses a WeCom account to contact a customer, their conversation will be saved in HubSpot. 

Content and notification conversion

WeChat allows you to push content through your Official Account (a combination of blog and newsletter). With the connector, a HubSpot blog can be converted to a WeChat post. You may also convert an email sent from HubSpot as a WeChat template message and send it to followers of your WeChat Official Account.

Data analysis

HubSpot analytic tools will provide you with comprehensive insights into the behavior of WeChat users. This will help you evaluate performances and make improved decisions, including providing users with more targeted content that really interests them.

QR code

When a user visits a HubSpot landing page by scanning a QR code with parameters in your WeChat official account, they get a tag as a property saved in HubSpot.

WeChat Customer Service

One of the biggest benefits of HubSpot-WeChat integration is the ability to provide excellent customer service on WeChat. With the integration, businesses can easily manage and respond to customer inquiries and messages on WeChat directly through HubSpot. This streamlines the customer service process and allows businesses to provide timely and efficient support to their customers.

WeChat Advertising

WeChat also offers advertising options for businesses looking to reach a wider audience. With HubSpot-WeChat integration, businesses can easily track the performance of their WeChat ads through HubSpot's analytics. This allows businesses to make data-driven decisions and optimize their advertising efforts for better results.

WeChat Content Management

WeChat is not just a messaging app, it also offers a variety of content options for businesses to engage with their audience. With HubSpot-WeChat integration, businesses can easily manage and publish content on WeChat, including articles, videos, and mini-programs. This allows businesses to have a consistent and cohesive brand presence on WeChat, which is crucial for building brand awareness and loyalty.


In today's global market, having a strong presence on WeChat is crucial for businesses looking to expand their reach and engage with their target audience in China. With our HubSpot-WeChat integration, businesses can streamline their marketing efforts and effectively reach their audience on WeChat. So why wait? Start integrating HubSpot and WeChat today and see the impact it can have on your business.

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Tags: China Marketing HubSpot

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Sarah Wilhelm
Sarah Wilhelm
+41 44 562 49 39
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