12 Types of marketing videos

In the previous article, we talked about what Video Marketing is and why you should use it for your business.  And to make sure you miss nothing, we will list all kinds of marketing videos you can choose from. 

12 Types of Marketing Video

Before starting to film and put all your recordings into one interesting video, you need to decide what type of video you want to propose to your audience. Keep in mind: that you must make this decision based on your niche and interest. 

1. Demo Videos: showcase how your products/services work. You can choose a tour or show the physical test of your product. 
2. Brand Videos: they embody your business mission, products/services, vision, and value. The goal is to have a higher reach for brand awareness and intrigue in your niche. 
3. Event Videos: interviews, company gatherings, conferences, etc. everything that might interest your attorneys and your conversion goal
4. Expert Interviews: it is a great way to build trust and authority. Show your audience an interview with an expert or podcast. Highlight yourself as an expert. 
5. Educational Videos: they are introduction videos where you explain something new or share knowledge about your products or services. 
6. Explainer Videos: they differ from education videos because they help the viewer better understand your products/services. They come up with a problem and end up with a solution (the solution, of course, is your product/service).
7. Animated Videos: in most cases, brands use this type of marketing video to explain something abstract about your business that is hard to grasp with words and needs strong visuals. 
8. Customer Testimonial/Case Study Videos: review and comments from your customer about your products/services can help to build trust and get a better brand impression. Your customer is your brand ambassadors 
9. Live Videos: they are more and more popular for brand marketing, not only because they encourage the purchase of your product/service, but because increase user engagement and interest
10. Virtual reality Videos: 360° videos and virtual reality where the viewer can see the content from every angle, and create the feeling of being right in front of the product or in person at an event. 
11. Augmented Reality (AR) Videos: they add a digital layer to the content. You can show, for example, how a plant looks good in an empty room corner. 
12. Personalized Messages Videos: You can answer questions from your user using your team member’s face. These videos will encourage purchasing and improve the customer experience.

There are also some little precautions for Video Marketing. Details make the difference: they are the core for clickbait and view bait. For example, the length of the video is important, depending on the type of video you choose, as well as the platform you choose for publication and the overall design.

How to Choose the Right Marketing Video for Your Brand

Choosing the right type of marketing video can feel overwhelming, but the best place to start is with your goal. Ask yourself what you want your audience to learn, feel, or do after watching your video. If your goal is to build trust, testimonial or expert interview videos work well. If you want to explain a product that may be hard to understand, an explainer or animated video is a better fit. For brands trying to boost awareness, strong brand videos or short live videos can help you reach more people fast.

You should also consider where the video will be published. Some platforms prefer short, quick content, while others allow longer formats. Think about your audience’s habits too—what they enjoy watching and how they consume information. When your video type matches your goal, message, and audience, the results are always stronger.

Checkpoints for Choosing the Right Video Type

• Define your main goal: awareness, education, sales, or trust.
• Identify who the video is for and what they care about.
• Check if your message is simple or needs visuals to explain.
• Consider your product: does it need a demo or a story?
• Match the video length to the platform (short for social, longer for YouTube or website).
• Think about your budget and production skills.
• Choose a style that fits your brand personality.
• Review competitors’ videos for inspiration.
• Test different formats and see what your audience responds to best.

If you need help regarding your video marketing and integrating it into a successful marketing strategy, contact us now!