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Fly to the other side of the world — Exporting to China in digital ways


With a population passing 1.4 billion, China is one of the world’s largest consumer markets, meaning there is always room for exporters. In this part of the world, where the tech-savvy population expands rapidly, e-commerce and e-commerce have been growing significantly in the past decade and are poised to grow even more in the years to come following the pandemic, regardless if it is B2C or B2B. At the same time, everything else is also shifting fast. We want to help you grasp the changes and maximize your results on exporting business in China.

What are some high-demand products?

China’s thriving middle class is generating more opportunities in a variety of sectors, especially the consumer-based sectors. With their rising purchasing power, there is a growing demand for higher quality products and luxury goods, which drives the consumption of foreign products, especially when social media have transformed the way people shop online. Fashion, beauty and personal care products are among the hottest purchases.

Demand for food and nutrition, sports nutrition, in particular, is also surging as the wealthier middle class pays more attention to wellness and embraces active lifestyles. Reading nutrition labels and taking sports supplements are not exclusive to bodybuilders or athletes’ communities anymore. But regarding food and beverage, following regulation updates is important.

 

How does digital transformation shape exporting strategy and what to look out for?

 
Look beyond e-commerce platforms

Even if the demand for foreign products is high, you will see greater returns if you leverage the right channels and market your products in a localized manner.  Major e-commerce platforms have opened up dedicated cross-border channels (such as Tmall Global and JD Worldwide)that allow simplified D2C orders as Chinese consumers expect high accessibility and a one-stop shopping experience. However, these channels are in favor of more well-known brands. For SMEs, building awareness and reputation through social media is considered to be beneficial in the long run. If you don’t know where to start, we are happy to assist!

 
Understand nuances in business

While email is an essential communication and marketing channel, you might want to think twice before focusing efforts on email marketing strategy. In China, emails are checked less often since communicating and developing business with mobile apps are considered to be more efficient. Take WeChat as an example, the all-in-one app is so powerful that people use it for both personal and professional purposes. In addition to messaging, WeChat offers more features that allow businesses to interact with their audiences, such as WeChat Official Account and Mini Program. Official Account subscribers will be noticed when posts are pushed. Sounds familiar? A mobile-based alternative to newsletters! This is one of many cases of how things work differently. The deeper you explore WeChat or other channels, the more opportunities you will unearth. 

We keep a close eye on marketing techniques and trends. If you are curious like us, let us know about your interests!

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Tags: e-Commerce Branding China Marketing International Marketing

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