With Breeze, HubSpot is launching a new AI suite that's generating a lot of buzz and just as many questions. Three building blocks, three promises: Breeze Intelligence, Breeze Agents, and Breeze Copilot for better data, fewer repetitive tasks, and direct support in the work process.
But what exactly is behind these three modules? How do they differ? And which function brings which specific benefits?
In this article, we show you what Breeze can do, who can benefit from using it, and how you can integrate the new features into your HubSpot environment.
What is Breeze AI and what can it do?
Breeze is an AI extension for HubSpot that combines three features: Breeze Intelligence, Breeze Copilot, and Breeze Agents. The goal is to simplify operational tasks, close data gaps, and support employees directly in the work process without additional tools or complex setups. The features are integrated into HubSpot and are designed for marketing, sales, and service teams.
Breeze Intelligence
Breeze Intelligence provides enriched customer data and actionable insights. The module automatically supplements CRM profiles with data from public sources, third-party providers, and real-time user behavior. This creates a more complete picture of your contacts without additional manual effort.
Teams get access to relevant information such as industry, interests, or activity patterns, enabling them to prioritize and personalize more effectively. This is particularly helpful for marketing and sales when it comes to targeting the right leads at the right time.
Typical use cases:
- Automatically enrich contact data with company details
- Shorten forms by pre-filling fields
- Identify companies that show active interest
Breeze Copilot
Breeze Copilot is the contextual assistant in HubSpot – available right where you work. Whether you're composing emails, summarizing content, or preparing tasks, Copilot provides suggestions, adds content, and supports users in real time, tailored to the current work context.
Typical use cases:
- Generate texts such as emails, blog posts, or landing pages
- Summarize data records or deals
- Prioritize tasks and get suggestions for next steps
- Prepare or customize workflows
Breeze Agents
Breeze Agents take over operational tasks automatically, intelligently, and scalably. There are specialized agents for different areas:
- Social Media Agent: Creates platform-appropriate posts, suggests publication times, and analyzes reactions.
- Content Agent: Assists in the creation of blog articles, case studies, or social media content with prompt-based workflows.
- Prospecting Agent: Helps sales teams prioritize leads and suggests appropriate contact strategies.
- Customer Support Agent: Automatically answers common service requests around the clock, reducing the burden on support.
With Breeze Agents, teams gain time for strategic tasks – repetitive work steps are handled by AI.
Typical use cases:
- Create content (blog, landing page, social posts
- Identify leads and contact them automatically
- Respond to customer inquiries – via chat or form
- Prepare campaigns and have them filled automatically
What are the advantages of Breeze?
Breeze was developed to provide more targeted support for operational processes in marketing, sales, and service, not as an additional tool, but as a functional extension directly in HubSpot. The benefit lies less in the “what” and more in the “what's left out”: fewer clicks, less manual work, less friction.
1. Faster decisions through better data
With Breeze Intelligence, enriched information is available directly in the CRM. This reduces research effort, improves lead evaluation, and enables more targeted communication – without media breaks.
2. Less routine work, more focus
Breeze Copilot provides support for everyday tasks – such as text drafting, email templates, or content summaries – directly in the work context. This saves time and reduces context switching.
3. Automation without additional effort
Breeze Agents take over standardizable tasks such as content creation, social media, marketing automation, lead scoring, and first-level support. This gives teams measurable time for strategic work.
4. Consistent use across all teams
Because Breeze is integrated directly into HubSpot, features can be used across teams without system breaks or training. Marketing, sales, and service all work from the same database.
5. Clear prioritization in day-to-day business
Whether in lead evaluation, customer communication, or support, Breeze helps you quickly identify what's relevant and what can wait.
Who benefits from the various Breeze features?
The three components of the Breeze Suite are designed for different teams, depending on their role, task focus, and operational workload. All features are designed to reduce repetitive work, facilitate decision-making, and accelerate processes.
Breeze Intelligence
For teams that work with data:
Marketing, CRM managers, sales management
→ Target groups can be segmented more precisely, leads can be better assessed, and campaigns can be planned more effectively. This saves time and increases the hit rate.
Breeze Copilot
For everyone who works operationally in HubSpot:
Marketing, sales, and service teams, project managers
→ Routine tasks such as emails, notes, reports, and workflows can be shortened directly in the system. Fewer clicks, more focus without switching systems.
Breeze Agents
For teams with high throughput and clear processes.
Specialized AI assistants for standardizable tasks tailored to the requirements of marketing, sales, and customer service.
Marketing
Target audience: Content and social teams
→ Support with topic selection, post creation, editorial planning, and performance optimization.
Benefits: Less manual work, faster implementation, consistent quality.
Sales
Target audience: Inside sales, sales ops, SDR teams
→ Automated lead prioritization, creation of personalized outreach sequences, suggestions for next steps.
Benefits: Better focus in sales, fewer blind contacts, more relevant conversations.
Service
Target audience: Support teams, customer success
→ Automated responses to recurring questions via chat, knowledge base, and contact forms.
Benefits: Reduced workload in first-level support, consistent response quality even during peak periods.
How do I use Breeze in HubSpot?
Breeze is integrated directly into HubSpot and can be used without additional software or complex setup. The various components are accessible at specific locations within the HubSpot interface:
Breeze Copilot
- Access via the top navigation bar: Click the Copilot icon in the top menu bar of your HubSpot portal to open Copilot.
- Available directly in workspaces: When editing emails, contacts, deals, or workflows, Copilot appears automatically and offers contextual support, such as composing emails or summarizing CRM data.
Breeze Intelligence
- Access via CRM records: In contact and company profiles, you'll find additional information that has been automatically enriched by Breeze Intelligence.
- Access via the Breeze menu: Navigate to Breeze > Overview and click Analyze Intelligence to use features such as data enrichment, buyer intent, and form shortening.
Breeze Agents
- Access via the Breeze menu: Go to Breeze > Overview and click Browse Agents to launch available agents such as the Content Agent, Prospecting Agent, or Customer Agent.
- Available directly in specific hubs: Depending on the agent, these are also accessible directly in the corresponding hub modules, e.g., in the Hubspot Marketing Hub for the Social Media Agent or in the Hubspot Sales Hub for the Prospecting Agent.
What are the costs for HubSpot Breeze AI?
The cost of HubSpot Breeze AI varies depending on your HubSpot subscription and any additional features you require, particularly with Breeze Intelligence, which is based on a credit model.
Breeze Copilot
- Cost: Free with all HubSpot plans
- Availability: Breeze Copilot is available with all HubSpot plans, including the free version.
- Features: AI-powered assistance with tasks such as email creation, data analysis, and workflow optimization.
Breeze Agents
- Cost: Included in paid HubSpot plans
- Availability: Breeze Agents are available in paid HubSpot plans
- Features: Specialized AI tools for marketing, sales, and customer service that automate tasks such as social media management, content creation, and customer support.
Breeze Intelligence
- Cost: Credit-based model, in addition to HubSpot subscription
- Availability: Breeze Intelligence is available as an add-on to paid HubSpot plans.
- Pricing for monthly credit packages:
100 Credits: $30/Monat
1.000 Credits: $150/Monat
10.000 Credits: $700/Monat
- Einmalige Kreditpakete:
5.001–1.000.000 Credits: $100 pro 1.000 Credits
- Features: Data enrichment of contact and company data, purchase intent detection, form optimization to improve conversion rates
- Note: One credit corresponds to the enrichment of one data record. Unused credits expire at the end of the month.
Is Breeze AI worth it?
In our opinion, it is worthwhile for companies that already work with HubSpot and want to make their processes more efficient, data-driven, and consistent. In our experience, teams become significantly more productive when repetitive tasks are automated or prepared directly in the system, such as lead prioritization, content creation, or support with email communication and reporting.
One particularly positive feature is that everything works directly in HubSpot. No separate tools or interfaces are required. Copilot provides context-sensitive support for creating emails, texts, or summaries. The agents take on clearly defined tasks such as social posts, lead scoring, or standard support responses. Breeze Intelligence, in turn, helps to enhance fragmented data in the CRM and address target groups in a more informed manner.
We see the best results when teams work with clear processes and clean data. Breeze does not replace strategy, but it noticeably speeds up implementation. It is important to use the features in a targeted manner and not to view them as an all-purpose solution. Those who do so can work measurably more efficiently.
Conclusion
Breeze AI adds features to HubSpot that really take the strain out of everyday work. If you want to work efficiently with limited resources, you can use it to simplify processes, reduce manual tasks, and better prepare data-driven decisions. Especially when combined with existing workflows, it creates noticeable added value without the need for additional systems.
In practice, Breeze is not a substitute for strategy or structure. But it speeds up many processes and helps you stay focused. It really comes into its own with recurring tasks or incomplete data. For teams that already actively use HubSpot, Breeze is more than just a technical gimmick. It is a tool that works.
Get more out of Breeze with W4
As a HubSpot Diamond Partner, we support you in seamlessly integrating Breeze into your existing HubSpot environment. Whether you need enriched data, automated content, or intelligent agents for marketing, sales, and service, we show you how to use the features in a targeted manner and significantly increase your efficiency.
Talk to us about your goals and find out how you can profitably use Breeze in practice.
