MARKETINGBLATT

Automation is certainly the biggest and most important development in marketing in recent years. Data plays a central role: Never before have companies learned so much from the online behavior of users. A prerequisite is, however, a strategy for how companies want to turn these data into actionable...

Content Marketing seems to have become the solution to all marketing challenges these days. However, solely creating and distributing content does not do the trick. Successful content marketing is data-driven and personalized.