W4 Marketingblatt

MARKETINGBLATT

    The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...

    It really is no secret: digital advertisement has long since overtaken printed media. Due to the immense and sheer endless possibilities of digital advertisement, brand communication is becoming increasingly diverse. It is this complexity that has to be taken into account whenever one thinks...

    Many companies focus mainly on marketing individual products. Branding too often moves into the background. But by you making the brand image a focal point in marketing, businesses will positively affect all products marketed under the brand.

    You do not have to change to do successful experiential marketing, but you have to be creative! We live in an exciting time. There is an endless stream of entertainment, activities and possibilities to be discovered every day. If you want to be remembered, you have to come up with something...

    Customers do not become advocates for a brand just because its product features are great. Brands that manage to make their customers 'bring the good news' expand their reach and improve their image – without taking action themselves!

    Guiding potential customers to a buying decision requires more than solid arguments. In order to win consumers' favor in the long term, they have to be approached rather on an emotional than a rational level. Enter emotional branding.

    Hardly any other topic has dominated the conversation in human resources like employer branding, particularly in light of a skilled labor shortage in various industries. In the war for labor, salary is not the only factor to win candidates over. Instead, businesses have to communicate their...

    The world of branding has seen a major transformation in the last few years. Branding in the age of inbound marketing now takes place almost exclusively online. While in the past it was a question of placing the right ad at the right time, today it is about constantly creating appealing content...