Newsletters, social media and advertisements all link to the company website. For many businesses, this is the centre of their professional online presence. Here, customers search for specific information or are inspired by special offers. The corporate website also gives brands the chance to show...
The Michelin Man from Michelin, Tony the Tiger from Kellogg's cereal, the Clown from McDonald's, and more recently the Panda from the 2022 Olympics are just a few of the recognizable mascots of famous brands. Also, how many times have you seen animations or unique characters on TV that you...
With a population passing 1.4 billion, China is one of the world’s largest consumer markets, meaning there is always room for exporters. In this part of the world, where the tech-savvy population expands rapidly, e-commerce has been growing significantly in the past decade. Online business is...
The digitalization and interaction of consumers with brands has caused a change of demands in communication. Flexibility in messages and the visual appearance is needed to fulfill the expectations of all target groups as well as the media. A reasonable explanation comes from a close look at the...
It really is no secret: digital advertisement has long since overtaken printed media. Due to the immense and sheer endless possibilities of digital advertisement, brand communication is becoming increasingly diverse. It is this complexity that has to be taken into account whenever one thinks about...
Many companies focus mainly on marketing individual products. Branding too often moves into the background. But by you making the brand image a focal point in marketing, businesses will positively affect all products marketed under the brand.
You do not have to change to do successful experiential marketing, but you have to be creative! We live in an exciting time. There is an endless stream of entertainment, activities and possibilities to be discovered every day. If you want to be remembered, you have to come up with something...
Customers do not become advocates for a brand just because its product features are great. Brands that manage to make their customers 'bring the good news' expand their reach and improve their image – without taking action themselves!
Guiding potential customers to a buying decision requires more than solid arguments. In order to win consumers' favor in the long term, they have to be approached rather on an emotional than a rational level. Enter emotional branding.
HR Marketing Marketing Automation Branding
Hardly any other topic has dominated the conversation in human resources like employer branding, particularly in light of a skilled labor shortage in various industries. In the war for labor, salary is not the only factor to win candidates over. Instead, businesses have to communicate their values...