While many European marketers are familiar with platforms like WeChat and Baidu, other channels are often overlooked by international companies. Zhihu, Sogu and Toutiao – often overlooked but extremely influential – are hidden gems in the Chinese marketing ecosystem.
Entering the Chinese market poses unique challenges for international companies, particularly because many Western platforms are banned in China. In this landscape, WeChat stands out as a powerful, multifaceted super app that combines the features of Facebook, WhatsApp, Twint, Uber, Tinder, Tutti,...
An Internet Content Provider (ICP) License is a mandatory regulatory permit issued by the Chinese government, essential for legally operating a website hosted in China. Without obtaining the appropriate ICP license or completing ICP registration, hosting a website within China's jurisdiction is...
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Content Marketing Marketing Automation AI Lead Management HubSpot
As a certified HubSpot partner, W4 Agency is your one-stop shop for maximizing the power of HubSpot for your business. We understand the ever-evolving marketing landscape, where AI is rapidly transforming how businesses operate. HubSpot,known for its commitment to innovation, has embraced this...
*Updated November 2025
B2B purchasing decisions are rarely easy. Companies face lengthy decision-making processes in which multiple stakeholders must coordinate, while the market offers an increasing number of digital channels that potential customers use independently. Traditional sales are...
Content Marketing SEO HubSpot Healthcare
Imagine a world where patients find your practice before they even decide to make an appointment. That's the power of content marketing for healthcare professionals. Today's patients are actively engaged online, researching conditions and seeking trusted healthcare providers. By creating...
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Marketing Automation AI Lead Management HubSpot CRM
In today's dynamic business world, a company's success is closely linked to the effectiveness of its sales strategy. But what exactly is behind the term "sales strategy" and why is it so crucial to develop and continuously optimize an efficient strategy? In this article, we take a deep dive into...
E-commerce is here to stay. There is no doubt that many industries will not return to the point where supplier and customer meet in person and shake hands to reach an agreement. International business is easier and more efficient online.
If your company has already switched to online trading or is...
A CRM integration is the process of linking customer relationship management (CRM) systems with other business applications to enable seamless interaction and data exchange across platforms.By ensuring that information flows freely between different systems and can be accessed from various...
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Marketing Automation AI Lead Management HubSpot CRM
Efficiency and effectiveness should be at the heart of any successful sales strategy. In today's blog article, we take a deep dive into the importance of this central business process and show why the targeted optimization and shortening of the sales cycle is crucial for companies.
