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Shabnam Ghorashi

Shabnam Ghorashi is a Performance Marketing Specialist at W4, focusing on paid advertising on Google, Meta, LinkedIn and ChatGPT. She combines paid campaigns with SEO and GEO, so companies are visible in search results and in AI-generated answers. As a certified Scrum Master and Product Owner, she also guides agile teams through web and marketing projects.

Why AI Expands the Scope of Work, Not Replaces Expertise

by Shabnam Ghorashi / 11. November 2026

AI increases productivity in knowledge work by expanding the range of tasks that can be done. Not primarily through time savings and not by replacing expertise. Those who only roll out tools often get more correction effort. Those who redefine the scope of work and retain professional judgment get...

Shabnam Ghorashi

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Why AI Expands the Scope of Work, Not Replaces Expertise

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