Marketingblatt (27)

Share Point: Usability-Based Web Design for Enjoyable & Efficient Work

by W4 / 18. April 2018

Nowadays, intranet is just as essential to companies as their own website. But as with websites, the best technology alone isn't enough to make a good platform. What matters is the functional interaction of technology and design. If both work in unison, an intranet site can benefit the whole...

B2B

This Is How You Find out What You Need to Know about Your Customers

by W4 / 18. April 2018

Companies operating internationally in the sale of investment goods often have no direct access to their end users. Usually, they work through agents, sales partners and middlemen that sale the company's products in the respective countries. However, it is still possible for these companies to get...

B2B

Reach Trading Partners and End Customers at the Same Time!

by W4 / 18. April 2018

Medium-sized companies specialized in the international sale of capital goods now face greater marketing challenges. Firstly, dealers in all countries need to be reached; secondly, end customers need to receive all relevant information in the appropriate form. These tasks are traditionally covered...

B2B

A Guide to Successful Greeting and Giving

by W4 / 18. April 2018

Christmas is always a perfect time to thank customers and business partners for their cooperation or to refresh stale contacts with a few cordial lines at the end of the year.

Content Marketing

Think Local, Act Global - How Intercultural Marketing Works

by W4 / 18. April 2018

Yes, you read it right: Local thinking and global acting may contradict the usual mantra of global players who believe passionately in thinking global and acting local. But when it comes to intercultural marketing, it is perfectly appropriate to engage with the cultures of the target markets.

Content Marketing E-Mail Marketing

How to Get More Prospective Customers, Conversion and Better CTR

by W4 / 18. April 2018

Millions of e-mail inboxes are filled to the brim each day with messages. The simpler, the more interesting and more trustworthy the manner in which company and industry news is presented, the better the chances that we will read them. In this issue, we have put together some of the basics in terms...

Content Marketing SEO

Content Is for Google what Cheese Is for Mice

by W4 / 17. April 2018

Banner advertising loaded with imperatives, telemarketing and traditional television commercials pale in direct comparison with the effectiveness that inbound marketing achieves. Inbound means: the user himself initiates contact with the provider. And he does so based on the content offered to him....

Employer Branding

Using Social Media to Recruit New Employees in the Short and Long Term

by W4 / 9. March 2018

Finding the best staff available is becoming more and more difficult. In light of the current shortage in skilled professionals, companies have engaged in a veritable run on the best, making it all the more important to know exactly where to find them. After having already presented a basic...

MARKETINGBLATT

Share Point: Usability-Based Web Design for Enjoyable & Efficient Work

This Is How You Find out What You Need to Know about Your Customers

Reach Trading Partners and End Customers at the Same Time!

A Guide to Successful Greeting and Giving

Think Local, Act Global - How Intercultural Marketing Works

How to Get More Prospective Customers, Conversion and Better CTR

Content Is for Google what Cheese Is for Mice

Using Social Media to Recruit New Employees in the Short and Long Term

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